Sonali Nayak
Toronto,ON
Summary
UI/UX Designer with a strong foundation in research and prototyping, delivering user-centric digital products. Achievements include a 35% increase in conversion rates and a 40% rise in user satisfaction through effective user testing and design strategies, contributing to enhanced business performance.
Overview
8
8
years of professional experience
Work History
Senior UI/UX Designer
Tata Consultancy Services
Toronto, Canada
01.2025 - Current
- Managed user testing and A/B testing, leveraging insights to boost user satisfaction by 40%
- Designed user-centric approach on digital platforms, increasing conversion rate by 35%
- Implemented user ethnography to uncover user requirements, improving persona development and enabling 30% more effective user targeting
- Adopted Lean UX strategies to introduce fast iterations, reducing product development cycles by 25%
- Aggregated and presented user data to inform business decisions, resulting in a 20% increase in revenue
UI/UX Designer
WNS Global Services
11.2021 - 11.2024
- Streamlined the UX of a streaming service platform, resulting in a measurable 20% increase in user satisfaction scores.
- Conducted moderated usability testing sessions; synthesized findings into actionable design iterations that directly improved task completion rates.
- Collaborated on interface design for iOS platform, leading to 25% user growth.
- Contributed to competitive analysis reports and presented actionable UX strategy recommendations to stakeholders.
UX Designer
Infinite Computer Solutions
03.2018 - 10.2021
- Revamped website aesthetics using Flat UI design principles, resulting in a 15% increase in customer satisfaction score
- Improved readability and experience across the website by refining typography, increasing user retention by 20%
- Updated company style guide to enhance visual consistency, contributing to a 10% rise in brand recognition
Education
Google UX Design Certificate -
Coursera (Google)
07-2021
Bachelor of Engineering - Computer Science
Institute of Technical Education & Research
Bhubaneswar, India04-2018
Skills
- User Research & Interviews
- Usability testing
- Prototyping
- Wireframing
- Journey Maps
- Affinity Mapping
- Design Systems
- Component Libraries
- A/B Testing
- Competitive Analysis
- Accessibility compliance
- Figma
- Cross-functional teamwork
- Stakeholder engagement
Tools And Technologies
Figma, Adobe XD, Sketch, InVision, Webflow, Optimal Workshop, Google Analytics, Microsoft Clarity, Jira, Confluence, Miro, Notion, HTML/CSS (reading & communicating with developers), WCAG 2.2 / AODA accessibility standards
Timeline
Senior UI/UX Designer
Tata Consultancy Services
01.2025 - Current
UI/UX Designer
WNS Global Services
11.2021 - 11.2024
UX Designer
Infinite Computer Solutions
03.2018 - 10.2021
Google UX Design Certificate -
Coursera (Google)
Bachelor of Engineering - Computer Science
Institute of Technical Education & Research