Sonali Kamra
Mississauga,Canada
Summary
Senior Data Analyst with 5+ years of experience in digital marketing analytics, data modeling, and performance reporting. Skilled in GA4, GTM, BigQuery, SQL, and Power BI, with a strong track record of turning complex data into actionable insights. Experienced in leading analytics projects, building predictive models, and optimizing reporting systems to support strategic decisions. Currently upskilling in AI and machine learning to transition into more technical and leadership-focused roles, with a passion for driving innovation through data.
Overview
4
4
years of professional experience
Work History
Senior Data Analyst
Saatchi & Saatchi
04.2021 - Current
- Developed a comprehensive Power BI dashboard for quarterly reports, integrating data from varied sources and reducing report preparation time by50%, leading to quicker and more informed decision-making
- Streamlined and optimized GTM tagging structures for GA4, enhancing data accuracy by40% and improving tracking efficiency by35%, leading to more reliable analytics
- Analyzed campaign marketing data to derive actionable insights, contributing to a20% improvement in strategic decision-making and a15% increase in campaign ROI
- Optimized BigQuery table structures, reducing data processing time by30% and improving data integration accuracy for Looker Studio, resulting in a25% increase in stakeholder reporting efficiency
- Led cross-functional collaboration to align data strategy with business goals, resulting in a15% increase in project delivery speed and a10% improvement in stakeholder satisfaction by ensuring data solutions met specific business needs
- Developed a predictive model to forecast sales numbers using web metrics, achieving a90% accuracy rate and enabling proactive decision-making, which resulted in a12% increase in sales over a quarter
- Utilized data visualization tools to effectively communicate business insights.
- Trained junior analysts in best practices for statistical modeling techniques, fostering professional growth within the team.
Data Analyst
Best Brains Education
11.2020 - 03.2021
- Analyzed student performance data to identify trends and areas for improvement, resulting in a20% increase in student retention and a15% improvement in overall academic performance
- Developed dashboards and reports to provide real-time insights into enrollment statistics, faculty performance, and resource allocation, enabling data-driven decision-making across departments
- Streamlined data collection processes by integrating various data sources, reducing data entry errors by30% and improving reporting accuracy for accreditation and compliance purposes
Education
Diploma in Data Science -
Brain Station
10.2020
B.Sc (Hons.) - Computer Science
University of Delhi
06.2011
Skills
- Python
- SQL
- Data Visualization: Power BI, Looker Studio, Tableau, Excel
- Modeling: Logistic regressions, linear regressions, decision trees, Neural Networks
- Product Analytics: Google Analytics, A/B Testing & Experimentation
- Data Warehouse: Big query, AWS
- Statistical modeling
- Dashboard creation
Timeline
Senior Data Analyst
Saatchi & Saatchi
04.2021 - Current
Data Analyst
Best Brains Education
11.2020 - 03.2021
B.Sc (Hons.) - Computer Science
University of Delhi
Diploma in Data Science -
Brain Station
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