Summary
Overview
Work History
Education
Skills
Websites
Projects
Timeline
Manager
SOMYA GUGLANI

SOMYA GUGLANI

Marketing & Business Analyst
Toronto,ON

Summary

Goal-oriented marketing and business analyst with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 4+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

4
4
years of professional experience

Work History

Marketing Manager | Business Strategy

Nova Labs
06.2020 - 04.2023
  • Led a team of 6 marketing professionals, providing guidance and support to achieve department goals, while overseeing the entire marketing profit and loss (P&L) for 1.5 years. Collaborated with cross-functional teams to plan and execute successful marketing campaigns across digital and traditional media channels, resulting in a 40% increase in revenue through sales strategies developed in partnership with the sales head. Introduced a new revenue channel via digital media, driving additional sales and expanding market reach.
  • Developed and implemented a comprehensive market research and analysis framework, leveraging consumer behavior insights to identify emerging trends, uncover untapped opportunities, and inform data-driven product development strategies. Successfully created a robust Power BI dashboard which reduced up to 40 hours of manual reporting work, effectively automating the entire MarTech reporting activity. Continuously monitored and benchmarked the performance of existing products against competitors, utilizing the dashboard to derive actionable insights and implement strategic improvements, resulting in accelerated growth and sustained competitive advantage.
  • Managed the marketing budget, ensuring effective allocation of resources to maximize ROI, and provided regular financial reporting to upper management, highlighting key insights and opportunities. Cultivated and maintained strong relationships with external vendors and partners, leveraging promotional opportunities and securing assets from PR, branding, and influencer agencies for sub-brands and direct partners.
  • Additionally, played a key role in content creation for the company's website, social media platforms, and email marketing campaigns, crafting engaging messaging to capture audience attention and drive customer engagement. Monitored and reported on the performance of marketing campaigns using digital marketing tools and analytics software, identifying areas of improvement and implementing data-driven optimizations.
  • Skilled at working independently and collaboratively in a team environment.
  • Demonstrated strong organizational and time management skills while managing multiple projects.

Social Media Manager

Bombay Shaving Company
New Delhi
11.2018 - 06.2020
  • Led the development and execution of comprehensive digital marketing strategies, driving brand visibility and fostering customer engagement. Oversaw and managed various social media platforms, including LinkedIn, Facebook, Twitter, and Instagram, to create and curate captivating content. This resulted in a remarkable 750% increase in followers and consistent growth in website traffic. Conducted extensive keyword research and skillfully implemented on-page and off-page SEO techniques, resulting in significant improvements in organic search rankings and enhanced website visibility.
  • Managed social media platforms (LinkedIn, Facebook, Twitter, Instagram) to create and curate engaging content, resulting in a 750% increase in followers and consistent growth in website traffic.
  • Conducted keyword research and implemented on-page and off-page SEO techniques, leading to a significant improvement in organic search rankings and website visibility.
  • Furthermore, I actively participated in creating and optimizing targeted paid advertising campaigns on platforms such as Google Ads and Facebook Ads. By leveraging my business analysis acumen, I achieved exceptional results, including a notable 110% increase in conversions and a significant 67% reduction in customer acquisition costs (CAC). Through meticulous data analysis and continuous optimizations, I ensured the efficient allocation of advertising budgets and maximized ROI for the organization.
  • Took the initiative of starting, running, and advertising a blog as a certified channel to drive additional revenue. Increased website traffic by 10-15% in 6 months.
  • Increased customer engagement through social media.
  • Designed and implemented social media strategies to align with business goals.

Education

PG Certificate in Business Analytics -

George Brown College
Toronto, Canada
05.2023 -

Bachelor of Arts - undefined

University of Delhi
Delhi, India
01.2018 - undefined

Skills

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Projects

Project 1: Maven Roasters Case Study (SAS)
  • Explored coffee shop sales trends for Maven Roasters in NYC using SAS.
  • Analyzed key aspects like sales trends, peak days, and popular products.
  • Presented actionable insights for strategic decision-making.
Project 2: RBDC Strategy of Toronto Police Service (Python, Power BI)
  • Explored Toronto Police's RBDC Strategy using Python and Power BI.
  • Contributed to diversity and equity efforts, enhancing public trust.
  • Aligned with TPS's commitment to cultural change and transparency.
Project 3: Sentiment Analysis on Carcinogens in Soft Drinks (Python)
  • Conducted sentiment analysis on 4-MI in soft drinks using Python.
  • Highlighted increased public awareness and a neutral sentiment in the dataset.
  • Addressed implications for transparency and accountability in the food industry.

Timeline

PG Certificate in Business Analytics -

George Brown College
05.2023 -

Marketing Manager | Business Strategy

Nova Labs
06.2020 - 04.2023

Social Media Manager

Bombay Shaving Company
11.2018 - 06.2020

Bachelor of Arts - undefined

University of Delhi
01.2018 - undefined

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SOMYA GUGLANIMarketing & Business Analyst