Somidotun Falade
Summary
Devoted professional proactively and quickly identifies best course of action for given scenarios. Confident in handling tasks independently and in teams with highly organized approach to work. Strong advocate for those in need and committed to providing best possible service.
Overview
4
4
years of professional experience
1
1
Certification
Work History
FACE-TO-FACE MARKETING: LEADING UNICEF & RED CROSS CANVASSING
TNI THE NETWORK
05.2023 - Current
- Creating and facilitating local awareness and fundraising campaigns within Toronto's residential communities and high-traffic areas.
- Effectively managing and leading team members during canvassing road trips.
- Developed and maintained accurate records of programs and services.
- Spoke with senior citizen groups to expand community engagement and program outreach.
- Raised donations & supporting over 2,739 families & children worldwide.
SENIOR ASSOCIATE CORPORATE BRAND MANAGER
RED FOR AFRICA
10.2021 - 10.2022
- Created promotional materials to advertise products and services by developing and executing effective digital marketing strategies and managing teams for seamless collaboration and efficient project execution.
- Contributed to marketing initiatives for The Future Awards Africa while serving as the Social Media team lead for "The Power Girls." (https://awards.thefutureafrica.com/)
- Managed customer relations through communication and helpful interactions to improve customer satisfaction by quickly and effectively addressing inquiries and complaints, approached each problem with fresh mind and analytical strategies to quickly resolve concerns.
- Developed new sales opportunities through promotional plans by creating and publishing engaging newsletters using relevant keywords and social media content, leading to a remarkable 20% increase in brand awareness leveraging SEO and SEM.
- Assigned tasks to lower-level personnel based on qualifications and skills set.
SENIOR ASSOCIATE CLIENT PARTNER
RED FOR AFRICA
09.2021 - 10.2021
- Orchestrated the entire creative process of crafting PR strategies, from ideation to execution of client pitches and briefs
- Delivered high-impact presentations to prospective clients, succeeding in winning 50% of client pitches
- Conducted effective market research and survey evaluations to develop successful marketing strategies
- Produced strategic presentations for well-known brands, including Peak, Peak 123, Three Crowns, Amstel Malta, Mont Blanc, Fidelity Bank, Meristem, Farm Forte, and AGRA.
MARKETING STRATEGIST
TBWA\CONCEPT
01.2020 - 07.2021
- Successfully implemented 60% of digital and traditional marketing strategies, ensuring that they aligned with brand objectives and goals.
- Conducted campaign reporting and analysis using various measurement tools like Hootsuite, Google Analytics, and Facebook Analytics to gauge the effectiveness of our digital marketing efforts.
- Activated digital marketing campaigns and media buying on a multitude of platforms, such as LinkedIn, Twitter, Facebook, Instagram, and web banners. Additionally, influencer marketing was utilized to improve overall reach.
- Optimized website engagement by conducting usability testing and incorporating user feedback into design updates.
- Contributed significantly to marketing campaigns by initiating media plans and executing them efficiently
- Collaborated with an extensive portfolio of brands, 'SPUR RESTAURANT, OLD MUTUAL, SOFTCOMM, WACOMP NIGERIA, LUSH HAIR, LONART, ORAIMO, SPOTLIGHT INITIATIVE, TBWA SME SHOP, MINIMIE NIGERIA, KATE INDUSTRIES, HAANSBRO, KELLOGG'S.'
- Implemented data-driven tactics for effective email marketing campaigns that led to increased open rates and conversions.
DIGITAL MARKETING INTERNSHIP
TBWA\CONCEPT
08.2019 - 12.2019
- Successfully implemented 60% of digital and traditional marketing strategies, ensuring that they aligned with brand objectives and goals
- Conducted campaign reporting and analysis using various measurement tools to gauge the effectiveness of marketing efforts
- Activated digital marketing campaigns and media buying on a multitude of platforms, such as LinkedIn, Twitter, Facebook, Instagram, and web banners
- Additionally, influencer marketing was utilized to improve overall reach
- Led the development and marketing of a digital learning platform for SMEs, which resulted in over 1,256 registrations.
Education
Graduate certificate - Marketing Management
Seneca College
01.2023
Bsc. Mass communication - Second class upper division
Babcock University
01.2017
Skills
- Leadership skills
- Team player
- Marketing
- B2B Marketing
- Email marketing
- Marketing communications
- Planning
- Market Research
- Content Management
- Brand Management
- Creative Design
- Customer Relations
- Digital Marketing
- Critical thinking
- Effective Communication
- Social Media Promotion
- Documentation and Reporting
- Active Listening
- Collaboration and Teamwork
- Relationship Building
Certification
- E-Level integrated marketing communication course, APCON - Advertising practitioners council of Nigeria, 03/03/21
- Brand management: Aligning Business, Brand, and Behavior, Coursera, 01/08/22
- The fundamentals of digital marketing, Google Digital Garage
- Google Foundations of Project Management, Coursera, 01/08/22
- Facebook Certified Digital Marketing Associate, 06/2020
- 8 Weeks of intensive Digital Marketing Skills Training, DigifyPro Supported by Facebook, 07/26/19
- Facebook Certified Creative Strategy Professional, 06/2020
- Social Media Marketing certification, Hubspot Learning Academy, 08/2023
- Hootsuite Platform Certification, 08/2023
- Inbound Sales, HubSpot Academy, 2023
Volunteer Experience
- Trainer, Loeries Award (Nigeria Sub- team), 02/2020, 09/2020, Facebook's project, through DigifyNg, gave me the platform to train approximately 20 students across different locations of the country Nigeria, ahead of the industry-famous, Loeries Creative week.
- Planning committee (Digifyng Industry event), 10/2019, Volunteered as a member of the planning committee for the Digifyng industry event, fully supported by DigifyAfrica and Facebook.
References
Florence Atunwa - Olumodimu, Program Director Digifypro Ng, Florence.olumodimu@digifyafrica.com
Languages
English
Native or Bilingual
Timeline
FACE-TO-FACE MARKETING: LEADING UNICEF & RED CROSS CANVASSING
TNI THE NETWORK
05.2023 - Current
SENIOR ASSOCIATE CORPORATE BRAND MANAGER
RED FOR AFRICA
10.2021 - 10.2022
SENIOR ASSOCIATE CLIENT PARTNER
RED FOR AFRICA
09.2021 - 10.2021
MARKETING STRATEGIST
TBWA\CONCEPT
01.2020 - 07.2021
DIGITAL MARKETING INTERNSHIP
TBWA\CONCEPT
08.2019 - 12.2019
Graduate certificate - Marketing Management
Seneca College
Bsc. Mass communication - Second class upper division
Babcock University
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