Solomon Riby-Williams
Vancouver,British Columbia
Summary
Dynamic Director oversees every facet of production with strong project management and decision-making skills. Brings comprehensive knowledge of business development, creative direction, messaging, planning, and technical operations. Skilled at coordinating production plans and personnel resources to launch products and companies.
Overview
22
22
years of professional experience
Work History
Director Board of Directors
Lynx Global Digital Finance Corporation
01.2021 - 09.2024
- Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
- Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
- Navigated company through periods of significant change, maintaining focus on long-term strategic goals.
Director & VP of Marketing
Mindful Energy Solutions Inc.
04.2023 - 08.2024
- Elevated company profile in industry by spearheading comprehensive rebranding initiative.
- Enhanced stakeholder satisfaction with timely and transparent communication strategies.
- Collaborated with executive leadership to set strategic marketing goals aligned with overall business objectives
- Developed innovative and targeted collateral to support overall branding objectives.
CEO
CannaOne Technologies Inc.
10.2016 - 01.2021
- Secured equity financing of 1.8M
- Implemented cost-saving initiatives to reduce operational expenses without sacrificing quality.
- Ensured regulatory compliance by developing robust policies, procedures, and internal controls.
- Managed financial, operational and human resources to optimize business performance.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Created succession plans to provide continuity of operations during leadership transitions.
Creative Director
Okay Now | Brand & Web Development
01.2009 - 10.2016
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Enhanced brand recognition by developing innovative marketing campaigns and visually compelling design
- Developed creative strategies and brand guidelines, ensuring alignment with company objectives.
- Collaborated with clients to understand their brand identity and deliver compelling creative solutions.
- Enhanced digital presence through oversight of website redesign, focusing on user experience and aesthetics.
- Orchestrated launch of new product line, from concept development to market introduction, achieving significant media attention and consumer interest.
- Wrote creative briefs and coached copywriters to develop compelling content.
- Coordinated with vendors and suppliers to source materials and equipment needed for production.
National Sales Manager
M13 Ventures Ltd.
03.2003 - 02.2009
- Managed National Sales and Distribution Network
- Expanded Sales Territory 12 new regions
- Responsible for content creation
- Performed product presentations and demos
- Oversees Regional Warehouses
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Conducted product demonstrations and presentations to potential clients to capture more sales.
- Finalized sales contracts with high-value customers.
- Implemented innovative sales strategies that successfully penetrated new markets, boosting regional brand recognition.
- Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume.
- Executed successful promotional events and trade shows.
- Executed successful marketing campaigns to generate new business and expand customer base.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Education
Public Companies:
Simon Fraser University
05-2021
Marketing Management Tech Sales And Marketing PRGM - Marketing Management
British Columbia Institute of Technology
12.1999
Skills
- Adobe Creative Cloud, Final Cut Pro
- HTML/CSS, WordPress
- Zapier, Makecom
- Project management
- Creativity and innovation
- Strategies and goals
- Change management
- Negotiation
- Contract and vendor management
- Rules and regulations
- Business development
- Story pitching
- Investor relations
- Stakeholder engagement
- Analytical thinking
- Brand messaging
- Project scoping
- Concept pitching
- Art direction
- Creative vision development
Timeline
Director & VP of Marketing
Mindful Energy Solutions Inc.
04.2023 - 08.2024
Director Board of Directors
Lynx Global Digital Finance Corporation
01.2021 - 09.2024
CEO
CannaOne Technologies Inc.
10.2016 - 01.2021
Creative Director
Okay Now | Brand & Web Development
01.2009 - 10.2016
National Sales Manager
M13 Ventures Ltd.
03.2003 - 02.2009
Public Companies:
Simon Fraser University
Marketing Management Tech Sales And Marketing PRGM - Marketing Management
British Columbia Institute of Technology
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