Sohini Sharma
Los Angeles
Summary
Business professional with experience in digital marketing, influencer relations, and brand development, particularly within the fashion & beauty industry. Skilled in creating and executing multi-channel marketing strategies that drive brand growth, enhance customer engagement, and boost sales. MBA graduate with expertise in innovation and strategic marketing.
Overview
8
8
years of professional experience
Work History
Digital & Influencer Marketing Coordinator
Wearhouse LLC
09.2024 - Current
- Secured paid sponsorship through external partner (Luc Belaire) for marketing event.
- Managed targeted campaigns, boosting social media engagement by 12%.
- Executed multi-channel strategies, increasing brand engagement by 20% and website traffic by 15%.
- Oversaw content calendars, email marketing, and paid digital ads to maintain consistent brand messaging.
- Secured influencer partnerships, optimizing ROI through performance tracking.
- Led product launches and marketing campaigns, increasing sales by 20%.
Fashion, Beauty, & Lifestyle Marketing Intern
Posh Showroom
08.2024 - Current
- Developed campaign content that increased customer inquiries by 30%.
- Collaborated with 50+ key retailers and wholesalers to secure placements in top stores and online platforms.
- Researched consumer trends & competitor activity, informing product strategies and enhancing campaign effectiveness.
- Wrote compelling brand copy, improving click-through rates by 10%.
Marketing Assistant
Neeta's Mehndi
05.2021 - 09.2023
- Developed multi-platform content that increased traffic by 25% across all channels.
- Executed ad campaigns that boosted customer conversions by 20% and outperformed targets by 30%
- Increased engagement by 33% through digital marketing efforts, delivering 10 grid posts and 25 story slides weekly.
- Built authentic influencer relationships to consistently attract new customers.
Retail Merchandising & Customer Relations
Ulta Beauty, Dick's Sporting Goods, & Zumiez
11.2016 - 08.2023
- Achieved 15% growth in customer retention by establishing & maintaining client relationships
- Led a high-performance team, increasing sales by 20% & fostering a collaborative team culture
- Developed & implemented strategic sales plans to exceed revenue targets
- Commission-based compensation structure to maximize earnings
Education
Fashion Institute of Design & Merchandising
Master of Business Administration
Los Angeles, CA12.2024
Sacramento State University
Bachelor of Arts: Communications
Sacramento, CA05.2023
Skills
- Data-Driven Marketing
- Strategic Marketing
- Cross-Functional Collaboration
- Trend Forecasting
- Customer Relationship Management (CRM)
- Brand Development
- Customer Segmentation
- SEO/SEM Optimization
- Analytics & Reporting
- Content Strategy
Timeline
Digital & Influencer Marketing Coordinator
Wearhouse LLC
09.2024 - Current
Fashion, Beauty, & Lifestyle Marketing Intern
Posh Showroom
08.2024 - Current
Marketing Assistant
Neeta's Mehndi
05.2021 - 09.2023
Retail Merchandising & Customer Relations
Ulta Beauty, Dick's Sporting Goods, & Zumiez
11.2016 - 08.2023
Fashion Institute of Design & Merchandising
Master of Business Administration
Sacramento State University
Bachelor of Arts: Communications
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