Sogand Khouei
Toronto,ON
Summary
Creative Brand Strategist with a passion for multicultural marketing and digital content creation. Proven track record in driving brand growth, fostering collaborative teams, and delivering innovative, results-oriented marketing strategies. Known for exceeding business objectives through strong leadership, client engagement, and a data-driven approach to maximizing performance.
Overview
6
6
years of professional experience
Work History
Marketing Intern
Judy Inc.
Toronto, Canada
01.2024 - 06.2024
- Successfully delivered portfolio exceeding client expectations by coordinating the photoshoot, managing multiple revisions, and maintaining strong client relationships
- Categorized artists, developed effective call-to-actions, and planned tailored photoshoots based on artist needs and product types
- Created comprehensive packages to match models with ideal clients, optimizing business opportunities
Volunteer Visual Merchandiser
The Clarendon Company
Scarborough, Canada
02.2023
- Managed aesthetically pleasing displays to showcase company products and increase sales
- Enhanced overall store appearance by applying careful consideration to product and display locations
- Created interior displays to promote products in alignment with corporate sales objectives
- Developed cost-effective solutions for store displays to keep costs low and maximize profitability
Brand Manager
Caspian Mode
Tehran, Iran
04.2020 - 05.2022
- Company Overview: a company featuring renowned brands such as Springfield, Diesel, Furla, and Mango
- Planned, implemented, and tracked sales and marketing strategies to promote brand products
- Cooperated and worked closely with the communications team to develop marketing strategies to boost brand awareness
- Monitored online advertising and social media campaigns to assess the success of different strategies
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability
- A company featuring renowned brands such as Springfield, Diesel, Furla, and Mango
Visual Merchandiser
Caspian Mode
Tehran, Iran
07.2018 - 03.2020
- Company Overview: a company featuring renowned brands such as Springfield, Diesel, Furla, and Mango
- Managed aesthetically pleasing displays to showcase company products and increase sales
- Monitored and replenished display inventory and restructured according to available stock
- Enhanced overall store appearance by applying careful consideration to product and display locations
- Created interior displays to promote products in alignment with corporate sales objectives
- Restructured company merchandising standards to increase customer traffic and product exposure
- Partnered with sales representatives and managers to coordinate delivery and merchandising schedules
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity
- A company featuring renowned brands such as Springfield, Diesel, Furla, and Mango
Education
Graduate Diploma - Fashion Business And Management
Centennial College of Applied Arts And Technology
Scarborough, ON05.2024
Graduate Diploma - Fashion Design
Tehran Technical Complex
Tehran, Iran11.2018
Bachelor of Science - Software Engineering
Islamic Azad University
Tehran, Iran08.2017
Skills
- Proficient in Word, Excel, PowerPoint, Adobe Illustrator CC
- Experienced with Google Analytics, Project Management tools
- Leadership and team management in multicultural settings
- Strong communication and client relationship-building skills
- Brand strategy development, market analysis, competitor evaluation
- Consumer behavior analysis and trend forecasting
- Retail operations, store layout design, visual merchandising
- Analytical and problem-solving abilities, data-driven insights
- Customer engagement and sales strategy execution
Websites
Languages
English
Full Professional
French
Limited
Persian
Native/ Bilingual
Accomplishments
- My institution selected me to attend the renowned Paris Première Vision Conference in February 2024. The conference's main topics were new developments in sustainable materials, the fashion industry's utilization of developing technology, and the expanding influence of sustainability on the world of fashion. My understanding of the business has increased as a result of the insightful knowledge I have learned about fashion trends, networking, and worldwide marketing.
References
References available upon request.
Timeline
Marketing Intern
Judy Inc.
01.2024 - 06.2024
Volunteer Visual Merchandiser
The Clarendon Company
02.2023
Brand Manager
Caspian Mode
04.2020 - 05.2022
Visual Merchandiser
Caspian Mode
07.2018 - 03.2020
Graduate Diploma - Fashion Business And Management
Centennial College of Applied Arts And Technology
Graduate Diploma - Fashion Design
Tehran Technical Complex
Bachelor of Science - Software Engineering
Islamic Azad University
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