Sofya Remizova

• Implemented influencer partnerships to amplify brand message and drive conversions.
• Coordinated with design and media teams to develop high-quality creative assets.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Scheduled regular audits of social media accounts to maintain profile accuracy, relevance, and compliance with platform guidelines.
• Created and managed social media campaigns to increase brand engagement.
• Coordinated promotional events to generate buzz around new product launches or initiatives.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Increased website traffic through effective content creation and search engine optimization strategies.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Devised content strategy to effectively engage target audiences.
• Created engaging multimedia content including graphics, videos, and blog posts to enhance user experience.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Maintained a consistent brand voice across all channels, fostering trust among followers and customers.
• Managed multiple social media platforms for increased engagement and audience growth.
• Skilled at working independently and collaboratively in a team environment.
• Applied effective time management techniques to meet tight deadlines.
• Demonstrated strong organizational and time management skills while managing multiple projects.
• Acted as a team leader in group projects, delegating tasks and providing feedback.
• Participated in team projects, demonstrating an ability to work collaboratively and effectively.
• Worked flexible hours across night, weekend, and holiday shifts.
• Сonducting online contests.
  Developing and implementing contest mechanics.
• Writing contest posts.

For this company I conducted contests in social networks: Odnoklassniki, VK, IG, TikTok.

• Maintaining social networks of all FinFort groups (FB, IG, VK). Social networks FinFort, FinAgent, FinBroker, assisting in writing FinTools for FinTools.
• Filling the company's official website with text content plan.
• Directing banners for social networks, newsletters, announcements.
• Communicating with bloggers/groups to promote FinBroker.
• Participation in preparation up the regions before opening a branch. (Krasnodar, Kostroma, Vladivostok, Rostov-on-Don, Perm, Tula. Creation and maintenance of regional social networks.
• Searching for bloggers, creating tasks and texts for them. Control of their work.
• Participation and creation of unique mechanics of offline and online event in Kostroma and Krasnodar (quest to increase brand awareness);
• Basic work of SMM specialist (monthly directing banners, writing text content plan, posting, planning activities and promotion, creating visual layout, selecting unique hashtags, filling out basic information about company) - all this was done for FinFort, FinAgent, FinMart and in the beginning for FinBroker.
• Participation in media promotion planning together with PR specialist.
• Monthly progress reports.
• Writing texts for third-party resources (mailing by mail, telegram channel, websites, editing texts for mass media.
• Managed time efficiently in order to complete all tasks within deadlines.
• Demonstrated high level of initiative and creativity while tackling difficult tasks.
• Learned and adapted quickly to new technology and software applications.
• Worked effectively in fast-paced environments.
• Paid attention to detail while completing assignments.

• Attracted new followers with creative contests, giveaways, and collaborations with popular influencers.
• Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
• Researched current trends and best practices to develop innovative and impactful campaigns.
• Built relationships with industry influencers to increase brand awareness and engagement.
• Optimized content performance through regular analysis of key metrics and data-driven adjustments.
• Educated colleagues on best practices for social media marketing, enhancing overall team capabilities.
• Achieved impressive growth in follower counts while maintaining high levels of engagement rates across all platforms.
• Trafficked advertisements to target audience using specific algorithms for focused exposure.
• Successfully managed budget allocations for paid advertising campaigns, optimizing ROI over time.
• Strategized and developed video content for client's website and social media publications.
• Increased brand awareness by creating and implementing targeted social media campaigns.
• Wrote engaging and successful marketing, advertising, and website copy.

• Development of visuals for the company (later this style was used as a brand symbol).
• Writing text for the website.
• Creation of text content for FB and IG.
• Development, together with a graphic designer, of visual layout and banners.
• Participation in promotion through targeted advertising together with a targeting specialist.
• Researched current trends and best practices to develop innovative and impactful campaigns.
• Managed multiple client accounts simultaneously, ensuring timely delivery of high-quality work for each project.
• Identified appropriate marketing channels and target customers for campaigns.
• Collaborated closely with marketing team members to ensure cohesive messaging across all platforms.

• Created and managed social media campaigns to increase brand engagement.
• Devised content strategy to effectively engage target audiences.
• Created engaging multimedia content including graphics, videos, and blog posts to enhance user experience.
• Developed customized paid advertising campaigns for maximum return on investment.
• Conducted market research to identify new opportunities and target markets.
• Worked flexible hours across night, weekend, and holiday shifts.

• Creating content plan for VK and OK.
• Working with ready-made visual content (editing existing product images).
• Communication with bloggers.
• Communication with subscribers in social networks.
• Interaction with the main office and formation of elementary posts (promotions and discounts) under their guidance.
• Conducting and organizing contests to stimulate activity in social networks.
• Communicating with the head office in China in English (written and verbal negotiations) regarding the presentation of the store's image in social networks.
• Forming a "new language" with the target audience.
• Increasing activity (increasing ER).
• Achieving stability in the content (topics, time and day of publication).
• I developed a complete concept of information presentation and brand style in social networks.
• Created content for websites and online publications.
• Coordinated promotional events to generate buzz around new product launches or initiatives.
• Worked flexible hours across night, weekend, and holiday shifts.
• Participated in team projects, demonstrating an ability to work collaboratively and effectively.
• Cultivated interpersonal skills by building positive relationships with others.
• Developed strong communication and organizational skills through working on group projects.
• Demonstrated strong organizational and time management skills while managing multiple projects.

• Creating a textual content plan and a visual one (layout).
• Launch of "massfollowing".
• Organization photo shoots and control of the process.
• Maintenance of pages in social networks (VK, IG).
• Formation of the scenario of social networks for a subsidiary company associated with the creation of video games. (formation of visual content).
• Writing texts for the website.
• Communication with bloggers and artists for further cooperation.
• Build whole image of the gallery.
• Achieving a common understanding of how content should be maintained in both social networks.

• Creating a content plan and visual content.
• Launching "massfollowing", "massliking", targeting.
• Organization and management of the photo shoot
• Ьaintaining pages in social networks (VK, OK, Facebook, IG).
• Communication with opinion leaders (star partners).
• Creation and realization of a cartoon for social networks (in pair with a graphic designer).

• Create a content plan and visual content.
• Launch of "massfollowing" and "massliking".
• organizing photo shoot of the collection
  
  Outcome:
  Termination of cooperation due to the discontinuation of the brand.

• Compiled product and customer data to generate informed profit projections.
• Managed and oversaw creative projects to drive quality, accuracy and deadline management.
• Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
• Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
• Created and managed social media campaigns to increase brand engagement.
• Devised content strategy to effectively engage target audiences.
• Conducted market research to identify key trends, ensuring the brand remained competitive in its industry.
• Wrote and distributed press releases to increase brand visibility.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
• Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
• Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
• Worked closely with public relations teams to generate positive press coverage for new product releases or corporate announcements.
• Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
• Coordinated with design and media teams to develop high-quality creative assets.
• Worked effectively in fast-paced environments.
• Gained extensive knowledge in data entry, analysis and reporting.
• Gained strong leadership skills by managing projects from start to finish.
• Learned and adapted quickly to new technology and software applications.
• Managed time efficiently in order to complete all tasks within deadlines.
• Worked flexible hours across night, weekend, and holiday shifts.

• Edited and revised wide array of content for accuracy, clarity and consistency.
• Assisted in developing editorial calendars, aligning content strategy with overall company objectives.
• Researched topics to create accurate and engaging content.
• Wrote and created content for various topics and mediums.
• Elevated the overall quality of published content by setting and maintaining high editorial standards across all aspects of production.
• Developed and maintained pool of expert field sources.
• Generated and maintained style guides to encourage consistent quality of content.
• Stayed abreast of industry developments and emerging topics through research, attending events, and networking with professionals in the field.
• Prepared, rewrote, and edited pieces to improve readability and impact.

• Search for potential clients and partners.
• Organization and participation in meetings with partners.
• Preparation of visual content for promotion in social networks.
• Sending press releases and offers.
• Learned how to quickly fix a problem and replace it with a positive result.
• Learned to lead a project from the very beginning of its completion.
• Gained extensive knowledge in data entry, analysis and reporting.
• Participated in team projects, demonstrating an ability to work collaboratively and effectively.
• Managed time efficiently in order to complete all tasks within deadlines.
• Passionate about learning and committed to continual improvement.

• Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
• Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
• Participated actively in brainstorms sessions that generated innovative ideas for upcoming PR campaigns.
• Researched and wrote articles for company newsletters and magazines.
• Helped plan and execute private, company, and client events.
• Conducted media relations and responded to media requests for information.
• Maintained and updated media contact lists and databases for ease of access.
• Used various social media platforms for media and blogger outreach.
• Assisted in the organization of promotional events, boosting brand recognition and engagement.
• Evaluated competitor activities and adjusted PR tactics accordingly, maintaining a strong market position for clients.
• Monitored relevant news stories daily, keeping team informed about industry developments and competitive landscape insights.
• Assisted in developing media strategies and campaigns for client needs.
• Provided timely responses to media inquiries, fostering strong relationships with key journalists and influencers in the industry.