Sofya Kalmurzaeva
Toronto
Summary
Results-driven marketing enthusiast with a background in psychology and web design, eager to leverage my diverse skill set and educational background to contribute effectively in the field of business marketing. Seeking opportunities to apply my expertise in digital marketing, market research, and creative design to drive strategic initiatives and achieve measurable results.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Web Designer, Marketer
Cosmetology Clinic
02.2022 - 06.2023
- Collaborated with design team to create visually appealing and user-friendly website layouts for clients
- Implemented responsive design principles to optimize websites for mobile devices, resulting in a 20% increase in mobile traffic
- Conducted usability testing and gathered user feedback to inform design improvements and enhance user experience
- Assisted in the development of branding materials, including logos, graphics, and marketing collateral
- Assisted in the execution of digital marketing campaigns, including email marketing, social media advertising, and content creation
- Conducted market research and competitive analysis to identify trends, consumer preferences, and emerging market opportunities
- Analyzed campaign performance metrics using Google Analytics and CRM software to measure ROI and optimize marketing strategies
- Coordinated promotional events and trade shows, managing logistics, vendor relationships, and event marketing materials
- We created the design project of the Clinic from scratch
- The realized process was under the control of the team all the time
- Created web and real layout of the Clinic
Education
Bachelor of Science in Psychology -
MMA Russian University
Business Marketing -
George Brown College
04.2025
Skills
- Digital Marketing Strategies
- Market Research and Analysis
- Social Media Marketing
- Brand Management
- Web Design (HTML, CSS, Adobe Creative Suite)
- Data Analysis and Interpretation
- Strong Communication and Presentation Skills
Certification
Adobe Certified Associate in Visual Design (2023)
Languages
English
Native or Bilingual
Russian
Native or Bilingual
Timeline
Web Designer, Marketer
Cosmetology Clinic
02.2022 - 06.2023
Bachelor of Science in Psychology -
MMA Russian University
Business Marketing -
George Brown College
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