Sofiya Nikitchuk
Sacramento
Summary
Self-motivated and adaptable marketing professional with experience managing all aspects of client campaigns, from strategy to execution. Skilled in pay-per-click (PPC) advertising, social media ad management, and search engine optimization (SEO) to drive leads and sales. Strong track record in client relationship management, project coordination, and financial oversight. Highly organized, detail-oriented, and capable of multitasking across marketing, promotion, and operational responsibilities while delivering exceptional customer service.
Overview
8
8
years of professional experience
Work History
Senior Digital Marketing Specialist
June Commerce
11.2020 - Current
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Evaluated market trends to stay current on consumer and competitor changes.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Planned and prepared advertising and promotional material to increase sales of products or services and work with customers, company officials and advertising agencies.
- Worked closely with clients to design effective promotions to meet customer needs and exceed sales goals.
- Tracked key metrics and developed spreadsheets and data models.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Advised client on web site marketing and funnel strategies based on comprehension of SEO and web best practices.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
Small Business Owner – Home Cleaning Services
Self Employed
10.2017 - 12.2025
- Promoted business via social media to generate leads and maximize brand identity.
- Advertised products and services online, social media and through traditional campaigns to target ideal consumers.
- Provided elite customer service by resolving escalated problems and calmly responding to shifting priorities.
- Evaluated sales reports and financial statements to manage cash flow and develop techniques to improve business.
- Designed business plan to define concept, short-term and long-term goals and strategies.
- Conducted performance evaluations and provided constructive feedback to employees.
- Assisted in recruiting, hiring and training of team members.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
Education
High School Diploma -
Discovery High School
Sacramento, CASkills
- Pay-per-click advertising
- Google analytics expertise
- Competitor analysis
- SEO (Search Engine Optimization)
- Digital marketing
- Client Relationship Management
- Scheduling & Time Management
- Sales & Lead Generation
- Financial Management
- Project Management
- Problem Solving
- Adaptability / Multi-tasking
Accomplishments
- Supervised teams of 3 staff members.
Languages
English
Native or Bilingual
Ukrainian
Professional Working
Timeline
Senior Digital Marketing Specialist
June Commerce
11.2020 - Current
Small Business Owner – Home Cleaning Services
Self Employed
10.2017 - 12.2025
High School Diploma -
Discovery High School