Sofia Castillo
Surrey,BC
Summary
Highly experienced Multimedia Communications Specialist with 6 years of expertise in digital marketing, social media strategy, and content creation. Proven track record of increasing audience engagement and driving social media growth through creative, data-driven campaigns. Proficient in producing multimedia content, managing cross-platform strategies, and leading digital initiatives to align with organizational goals. Adept at storytelling through visual design and video, with a commitment to building inclusive, impactful communications.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Multimedia Communications Specialist
Fraser Valley Real Estate Board (FVREB)
Surrey , BC
05.2022 - Current
- Spearheaded social media growth, increasing total audience by 128.4%, with Instagram engagement up 347.5% and LinkedIn up 612.8%.
- Transitioned video production in-house, increasing video views by 62.1% for key projects like Eye on the Market and Monday Minute, producing 38+ episodes to elevate board leadership.
- Directed design and promotion for the PacificWest Conference (2023 & 2024), overseeing print and digital assets, banners, signage, and social media in collaboration with Greater Vancouver Realtors.
- Led visual content creation for board campaigns, producing multimedia content (videos, infographics, visuals) tailored to specific audiences (realtors, brokers, staff) while maintaining brand tone.
- Provided photography for major events, such as the 25-Year Luncheon and AGM, ensuring alignment with communication goals.
- Launched Beyond the Desk, FVREB's internal newsletter, collaborating with HR and senior leadership to strengthen internal communications and branding.
- Designed and promoted key publications, including the FVREB LOCUS magazine and annual reports.
Marketing Assistant
Pier Law & Mediation
Surrey , BC
02.2021 - 05.2022
- Led the transition from a paper-based system to the CLIO CRM platform, managing the entire migration process, creating detailed instructional guides, and ensuring a smooth transition for the team.
- Developed and implemented marketing strategies to increase firm visibility and attract new clients.
- Co-led the 'Let's Talk Resistance' event, handling email marketing, promotion, event planning, flyer design, photography, and visual content creation.
- Designed and maintained the firm’s website, creating web materials such as images, newsletters, and videos to support marketing and email campaigns
Community Manager
Hecho en Turquía
Bogota , Colombia
09.2020 - 01.2021
- Managed and aligned all visual design and brand messaging across digital advertising, social media, and marketing platforms to ensure consistent brand representation.
- Developed and executed a strategic social media marketing plan, focusing on brand building, customer engagement, and revenue-driven activities through Facebook, Instagram, and web content.
- Created digital content, including banners, product photography, videos, and motion graphics for social media platforms and website management.
- Led video editing and animation efforts to produce visually engaging promotional content.
Graphic Designer
Gomez Solutions
Bogota , Colombia
04.2020 - 06.2020
- Delivered on-brand visual elements and marketing materials under tight deadlines in a fast-paced design agency, leveraging strong time management and problem-solving skills.
- Collaborated with clients to present mockups and incorporate feedback efficiently, ensuring timely and precise adjustments to meet project goals.
- Maintained and updated the company website with new designs, products, and announcements, ensuring consistency with brand standards.
Communications Intern
Nalsani Totto SAS
Bogota , Colombia
01.2019 - 07.2019
- Created and edited engaging content for internal communication platforms, including blogs, social media, print publications, and news releases, ensuring alignment with core company messages and values.
- Produced and edited video presentations for internal communication projects, utilizing social media and the company website to enhance reach and effectiveness.
- Prepared and edited organizational publications, such as employee newsletters and stockholder reports, for internal and external audiences, ensuring clarity and consistency.
Education
Bachelor of Communications, Media And Film - Communications And Media
Universidad De La Sabana
Bogota, Colombia09.2020
Diploma - Strategic Management of Communications - Marketing
Universidad De La Sabana
Bogota, Colombia12.2019
Skills
- Successfully transitioned video production in-house, resulting in a 621% increase in video views for projects such as Eye on the Market and Monday Minute, both providing valuable industry insights
- Spearheaded social media growth strategies, driving a 1284% total audience increase since May 2022, with a 3475% engagement boost on Instagram and a 6128% increase on LinkedIn
- Directed the design and promotion for the 2023 and 2024 PacificWest Conferences, managing print and digital marketing materials, banners, signage, and the social media plan in collaboration with GVR
- Designed and promoted key publications, including the FVREB LOCUS magazine, annual reports, and internal newsletters, establishing cohesive internal and external branding
- Provided professional photography for major FVREB events, including the 25-Year Luncheon and AGM, ensuring imagery aligned with the board’s brand and communication objectives
Skills
- Social Media Management: Facebook, Instagram, LinkedIn, YouTube, X
- Social Media Tools: Sprout Social, Hootsuite, Later, Higher Logic
- Content Creation: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, Audition), Final Cut Pro, Canva
- Website & CMS: WordPress, HubSpot, MailChimp
- Reporting & Analytics: Google Analytics, Sprout Social Analytics, Facebook Insights
- Video Production: Recording, Post-Production, Animations
- Team Leadership & Collaboration: Cross-Departmental Collaboration, Leading Social Media Teams
Certification
- Certified in Inbound Marketing , Hubspot - 2021
- Certified in Fundamentals of Digital Marketing, Google Digital Garage - 2021
Timeline
Multimedia Communications Specialist
Fraser Valley Real Estate Board (FVREB)
05.2022 - Current
Marketing Assistant
Pier Law & Mediation
02.2021 - 05.2022
Community Manager
Hecho en Turquía
09.2020 - 01.2021
Graphic Designer
Gomez Solutions
04.2020 - 06.2020
Communications Intern
Nalsani Totto SAS
01.2019 - 07.2019
Bachelor of Communications, Media And Film - Communications And Media
Universidad De La Sabana
Diploma - Strategic Management of Communications - Marketing
Universidad De La Sabana
- Certified in Inbound Marketing , Hubspot - 2021
- Certified in Fundamentals of Digital Marketing, Google Digital Garage - 2021
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