Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Sofia Azhar

Mississauga,Canada

Summary

Results-driven Software Asset Management Specialist with over 6 years of experience optimizing enterprise licensing across Oracle PULA, Java, SaaS, and cloud platforms. Skilled in ELP development, audit defense, and cost-saving strategies through data-driven insights, and Power BI reporting. Adept at interpreting complex license agreements, ensuring compliance, and partnering with cross-functional teams to align IT, finance, and procurement goals. Proficient in Flexera, ServiceNow, and RVTools, with a working knowledge of ITIL and ISO 19770 standards. Committed to innovation, collaboration, and delivering sustainable licensing solutions that reduce risk and maximize value.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Senior Software License Specialist

LOBLAW COMPANIES LTD
Toronto, Canada
01.2023 - Current
  • Managed Oracle contract portfolios, including PULA, Java, and Cloud agreements, collaborating with EPG and Finance for entitlement alignment.
  • Created and maintained Effective Licensing Position reports quarterly, refreshing them monthly with data from Flexera and ServiceNow.
  • Designed Power BI dashboards to visualize ELPs, tracking usage compliance gaps and optimization opportunities in real time.
  • Developed publisher playbooks detailing license usage, risks, and cost-saving strategies, focusing on Oracle PULA contracts.
  • Identified products without active contracts, driving pre-renewal remediation to minimize audit exposure.
  • Delivered cost analysis and historical usage trends via Power BI, facilitating stakeholder engagement for remediation.
  • Collaborated with Procurement, IT, Security, and Finance to enhance contract governance and asset visibility.
  • Authored SOPs to implement licensing processes aligned with ITIL and ISO 19770 standards.

Data & Reporting Analytics Specialist (MicroStrategy, Power BI & GCP)

LOBLAW COMPANIES LTD
Toronto, Canada
01.2015 - 01.2023
  • Led MicroStrategy reporting for Supply Chain systems, overseeing dashboard creation and report governance.
  • Spearheaded Power BI development, building enterprise dashboards for freight cost and inventory metrics.
  • Owned GCP-hosted datasets, ensuring scalable cloud reporting infrastructure and governed data access.
  • Conducted root-cause analysis across systems to resolve discrepancies and ensure high-integrity reporting.
  • Created Labor Standard Reports and operational dashboards, enhancing visibility into inventory performance.
  • Maintained centralized SharePoint reporting portal, automating distribution of KPIs and insights.
  • Coordinated with cross-functional teams to align reporting with contractual obligations and rate governance.
  • Managed AR/VMS Master File updates and delivered compliance-focused reports using JDA and Excel.

Vendor Compliance Analyst

LOBLAW COMPANIES LTD
Toronto, Canada
01.2013 - 01.2015
  • Enforced Vendor Pickup Agreement compliance and conducted semiannual NSC audits to uphold vendor quality.
  • Coordinated with Operations and Category Managers to address non-compliance issues and implement corrective actions.
  • Managed Carrier Hiring and Contract Award Process, overseeing onboarding and contract governance across CDM, CCS, TMS, and FGP teams.
  • Oversaw Ocean Carrier Contracts, ensuring adherence to contractual obligations and delivery standards.
  • Maintained carrier profile and insurance audits to ensure legal and safety compliance.
  • Distributed P&G fuel updates and issued timely fuel pricing notifications for cost transparency.

Vendor Negotiations & Procurement Specialist

LOBLAW COMPANIES LTD
Toronto, Canada
01.2011 - 01.2013
  • Negotiated FOB, FGP, and COGS transportation rates with vendors, enhancing cost efficiencies.
  • Managed freight rate conversions and fuel conversion projects to ensure contractual accuracy.
  • Analyzed historical spend data to identify vendor opportunities and support strategic sourcing.
  • Partnered with Procurement and Vendor Management teams to streamline contract negotiations and compliance.
  • Conducted vendor data validation using Bi Query, Biceps, JDA, VMS, and TMS systems for accuracy.
  • Communicated negotiation outcomes and contract updates to stakeholders, promoting transparency.

Education

International Business Administration - Supply Chain Management

Seneca College of Applied Arts And Technology
Toronto, Ontario
01.2008

Skills

  • Oracle & Java Licensing Expertise
  • SaaS Licensing Strategy and Compliance
  • Software License Advisory and Contract Analysis
  • Effective Licensing Position Reporting and Audit Defense
  • Software Asset Governance and Risk Mitigation
  • Vendor negotiation and stakeholder engagement
  • Cross-functional collaboration
  • ITAM Tool Proficiency
  • Data Analytics and Visualization
  • Forecasting
  • Cost avoidance
  • License Optimization
  • SaaS, IaaS, Cloud Reporting, and Compliance Insights
  • Strong communication
  • Executive reporting skills

Certification

  • Oracle & Java Licensing Training – Deloitte-led program on Oracle PULA, Java contract governance, entitlement tracking, and audit risk management
  • Flexera Professional Training – Navigating reports, building custom reports, and analyzing license data for optimization
  • ServiceNow Tool Training – Navigating, building dashboards, custom reports, incident tracking, and CI queries
  • MicroStrategy Certification (Data Scientist SCI) – Dashboarding, Predictive Analytics, Reporting
  • Pursuing ITIL Foundation Certification – Target 05/2025
  • Preparing for CISA Certification – Goal: 2025
  • Toastmasters – Presentation Mastery Skills
  • Toastmasters – Leadership Skills: Includes Strategic Leadership, Effective Communication, and other core leadership competencies
  • Pursuing advanced, hands-on training in Adobe, Microsoft, IBM, SAP, VMware, and Citrix licensing to strengthen enterprise-level licensing strategy and compliance expertise.

Timeline

Senior Software License Specialist

LOBLAW COMPANIES LTD
01.2023 - Current

Data & Reporting Analytics Specialist (MicroStrategy, Power BI & GCP)

LOBLAW COMPANIES LTD
01.2015 - 01.2023

Vendor Compliance Analyst

LOBLAW COMPANIES LTD
01.2013 - 01.2015

Vendor Negotiations & Procurement Specialist

LOBLAW COMPANIES LTD
01.2011 - 01.2013

International Business Administration - Supply Chain Management

Seneca College of Applied Arts And Technology
Sofia Azhar