Smriti Kirubanandan
Los Angeles
Summary
Dynamic and results-driven Growth and Strategic Partnerships Executive with a proven track record of driving revenue growth, building strategic partnerships, and shaping market trends. Adept at managing C-suite relationships, leading demand-generation initiatives, and establishing thought leadership in the industry. Seeking a challenging role to leverage my skills in contributing to the success and expansion of a forward-thinking organization.
Overview
9
9
years of professional experience
Work History
Global Director, Growth and Strategic Partnerships
TATA Consultancy Services
01.2020 - Current
- Spearheaded comprehensive market trends analysis to identify emerging opportunities and threats
- Cultivated and maintained strong relationships with C-suite executives, collaborating on strategic initiatives that contributed to 15% revenue growth
- Led identifying, evaluating, and negotiating strategic partnerships, resulting in 15 % new partnerships and 10% increase in product/service offerings.
- Positioned the company as a thought leader through the creation and promotion of industry-relevant content, resulting in 20% increase in brand visibility
- Collaborated with sales, marketing, and product teams to ensure alignment of growth strategies, improving interdepartmental communication and efficiency.
- Established and monitored key performance indicators (KPIs) to measure the success of growth initiatives, providing regular reports to executive leadership.
Global Director, GTM, Healthcare and Life Sciences
TATA Consultancy Services
01.2020 - Current
- Developed and executed comprehensive go-to-market strategies to drive business growth and expand market reach on a global scale.
- Led a team of 30+ Account Executives, achieving 20% revenue growth year-over-year.
- Responsible for client relationship management and new business opportunities for Top 5 US payor and Provider systems
- Led Innovation and Strategy workshops for US Top 5 Providers and Lifesciences clients
- Spearheaded proactive proposals and led teams for high-impact RFPs for US Top 5 Payor, Providers, and Pharma.
- A well-known thought leader, authoring articles and speaking at various global platforms: HLTH, Forbes, Dr. Drew, Times of India, World Economic Forum, and more
- Successfully identified and pursued new business opportunities, resulting in significant revenue growth and increased market share within large Top 5 Payor and Providers
- Managed P&L and delivery for large digital transformation projects for US Top 5 Healthcare clients, successfully expanding existent work with significant results.
- Led cross-functional teams in developing marketing campaigns and promotional activities to enhance brand visibility and generate demand.
- Cultivated and nurtured relationships with key stakeholders, clients, and strategic partners to drive business development and foster long-term partnerships.
- Collaborated with regional teams to ensure consistent messaging and positioning across diverse markets.
- Conducted market research and competitive analysis to identify market trends, customer needs, and growth opportunities.
- Leveraged data-driven insights to make informed business decisions and optimize marketing strategies.
- Managed budgets and resources efficiently to achieve targeted business goals and maximize return on investment.
Director, Business Development
ChromaDex
01.2017 - 01.2020
- Built and maintained strong, long-lasting customer relationships and work directly with executive members of client companies, anticipating and their needs and bringing new value to relationships
- Led operational team in development, rollout and management of new product lines.
- Developed new marketing opportunities in coordination with the chief executive officer and chief marketing officer- podcasts, trade shows, conferences
- Spearheaded new product launches along with launching marketing and communications strategy in Asia and United States
- Developed and implemented engagement campaigns for variety of healthcare clients; physicians, chiropractors and others
- Supported the team's market research and competitive positioning analysis in partnership with regional presales, marketing and product development staff
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
Director
One Health Solutions
01.2015 - 01.2017
- Coordinated between cross-functional teams, senior management and clients
- Managed cross functional teams to create and execute project agendas including go-to market strategies, customer success, meeting timelines/ deadlines and market penetration
- Formed strategic partnerships and connected with potential clients to drive business development.
- Collaborated with different teams to ensure sufficient staffing and ensure optimal quality of product
- Coordinated with vendors in order to ensure cost- effective and efficient delivery of services
Education
Master of Science - Public Health
University of California - Los Angeles
Los Angeles, CA2019
Master of Science - Engineering Management
University of Southern California
Los Angeles, CA2010
Bachelor of Science - Robotics
Carnegie Mellon University
Pittsburgh, PA2007
Skills
- Customer Experience and Innovation
- Client Relationship Management
- Contract Negotiation
General
- Market Trends Analysis
- Strategic Planning and Alignment
- Marketing Strategy Development
Accomplishments
Young Global Leader, World Economic Forum 2023
Young Leaders Circle, Milken Institute 2023
Timeline
Global Director, Growth and Strategic Partnerships
TATA Consultancy Services
01.2020 - Current
Global Director, GTM, Healthcare and Life Sciences
TATA Consultancy Services
01.2020 - Current
Director, Business Development
ChromaDex
01.2017 - 01.2020
Director
One Health Solutions
01.2015 - 01.2017
Master of Science - Public Health
University of California - Los Angeles
Master of Science - Engineering Management
University of Southern California
Bachelor of Science - Robotics
Carnegie Mellon University
Similar Profiles
Vrunda ChindhadeVrunda Chindhade
HR Manager at Tata Consultancy Services, TCS, Tata Consultancy Services LimitedHR Manager at Tata Consultancy Services, TCS, Tata Consultancy Services Limited
Sreya BasuSreya Basu
Procare Analyst at Tata Steel(Tata Consultancy Services)Procare Analyst at Tata Steel(Tata Consultancy Services)
Arun VArun V
Program Manager at Tata consultancy services | Financial Ombudsman ServicesProgram Manager at Tata consultancy services | Financial Ombudsman Services
Naimish AgnihotriNaimish Agnihotri
Assistant Delivery Manager at Tata Consultancy Services, Global Shared ServicesAssistant Delivery Manager at Tata Consultancy Services, Global Shared Services
Ava GarciaAva Garcia
Host/Server at Perfect Pear BistroHost/Server at Perfect Pear Bistro