Skylar BURNS
Barrie, Ontario
Summary
A digital marketing specialist with over 10 years of experience specializing in strategy, organic search, brand marketing, and conversion rate optimization. A proven track record of building high-performance marketing campaigns with a strong history of data analysis to identify opportunity.
Overview
11
11
years of professional experience
Work History
Senior SEO Executive
GTA-Homes
01.2024 - Current
- Rearranged content on key converting pages, better matching search intent, leading to a 32% increase in organic traffic.
- Strategically built a content map to guide writers and help gain topical authority.
- Made an immediate impact by optimizing the blog process for SEO and CTR, leading to a 17% increase in blog traffic.
- Trained the team of content writers on best SEO practices such as understanding and writing to search intent.
Digital Marketing Manager
Dogs Naturally/Four Leaf Rover
01.2020 - 10.2023
- Made an immediate impact by optimizing product pages, increasing average conversion rate from 4.3% to 5.8%, resulting in a 34.9% bump in monthly revenue.
- Executed successful campaign strategies, ensuring brand consistency across email, blog, and eCommerce, and paid media.
- Leveraged keyword research to build a content plan, growing organic traffic by 68% to 2.2 million monthly users in 12 months.
- Developed a web-based app to provide an alternate source of organic traffic, which grew to over 100,000 monthly visits in the first year.
- Collaborated with the in-house graphic design team to define and strengthen our brand and visual identities.
- Performed quarterly and annual campaign audits to adjust and create marketing strategies based on data-driven insights.
- Coordinated with outside agencies on Social Media campaigns to align KPIs, brand messaging, and visuals.
- Led digital marketing initiatives across 4 brands.
Digital Marketing Specialist
The Marketing Garage
12.2013 - 01.2020
- Managed digital marketing campaigns across 10-15 client accounts of medium-large sized businessnes across the GTA.
- Performed monthly performance reports for clients, presenting them for C-level executives and stakeholders.
- Built landing pages and Google Ad campaigns, managing annual spending budgets over $500,000.
Education
Bachelor's Degree - Marketing/Marketing Management
Unviersity of Guelph
04-2013
Skills
- Wordpress
- Data Analysis
- SEO
- CRO
- Team Management
- Content Strategy
- Reporting
- A/B Testing
- Marketing Strategy
- Project Management
- Google Ads
- Shopify
Timeline
Senior SEO Executive
GTA-Homes
01.2024 - Current
Digital Marketing Manager
Dogs Naturally/Four Leaf Rover
01.2020 - 10.2023
Digital Marketing Specialist
The Marketing Garage
12.2013 - 01.2020
Bachelor's Degree - Marketing/Marketing Management
Unviersity of Guelph
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