Sky Ka Ching Lai
Calgary,AB
Summary
Dynamic and results-driven communication and event management specialist with 8 years of experience in planning, executing, and promoting high-profile events. Proven ability to develop strategic public relations campaigns, foster stakeholder engagement, and create compelling promotional materials to enhance brand visibility. Prepared to lead impactful campaigns and manage communications strategies, known for fostering team collaboration and delivering measurable results. Reliable and adaptable, excelling in media relations and crisis communication.
Overview
8
8
years of professional experience
Work History
Senior Officer – Public Relations (Projects)
Ove Arup & Partners Hong Kong Ltd
09.2022 - 06.2023
- Led public engagement strategies for large-scale infrastructure projects, including the Hung Shui Kiu/Ha Tsuen New Development Area and Tuen Mun Bypass Investigation.
- Developed and executed PR campaigns to enhance project visibility, including website development, event planning, and publicity material creation.
- Managed stakeholder relationships with government bodies, community groups, and local residents, ensuring positive project image and public support.
- Organized public consultation forums, site visits, and community events to foster engagement and address public concerns.
Senior Public Relations Officer
Daewoo - Chun Wo - Kwan Lee Joint Venture
05.2021 - 09.2022
- Spearheaded PR strategies for the Fanling North New Development Area, including crisis management, public inquiries, and stakeholder communication.
- Planned and executed community engagement events, such as site office grand openings, temporary bridge ceremonies, and waste management initiatives.
- Designed and produced publicity materials, including newsletters, leaflets, and project videos, to promote project awareness and positive image.
- Acted as emcee for key events, including the Y-Park Yard Waste Event, promoting wood reuse and upcycling.
Associate Producer
OOTO Productions Limited
09.2018 - 04.2021
- Managed high-profile corporate events across the Asia-Pacific region, including J.P. Morgan’s China Summit, Macquarie’s Taiwan Infrastructure Conference, and Barclays’ Asia Forum.
- Managed event logistics and operations.
- Facilitated smooth transitions between event segments by creating detailed schedules and providing clear communication to staff and participants.
- Coordinated with vendors to deliver exceptional catering and audiovisual services during events.
- Assisted in the organization and execution of virtual events, webinars, and live streams, driving audience engagement and interaction.
Senior PR Executive
Hong Kong Commercial Broadcasting Co., Ltd.
02.2016 - 09.2018
- Planned and executed PR campaigns for corporate and NGO events, including the Ultimate Song Chart Awards and Pok Oi Cycle for Millions.
- Managed social media platforms and created engaging content to drive brand visibility and audience engagement.
- Monitored media coverage and handled corporate-level public relations, ensuring positive brand representation.
PR & Events Executive
3812 Gallery
05.2015 - 02.2016
- Organized and promoted press events for clients such as Fine Art Asia, Tourism Malaysia, and 3812 Gallery.
- Developed creative promotional materials, including press releases, flyers, and digital content, to maximize event exposure.
- Enhanced public relations efforts by effectively communicating with press contacts about upcoming shows or special projects.
- Actively engaged with all stakeholders during events by tracking attendance, supervising staff and welcoming guests.
Public Relations Assistant
Metro Broadcast
11.2014 - 05.2015
- Resolved complaints to maintain public satisfaction.
- Supported event planning efforts by coordinating logistics, creating promotional materials, and press releases.
- Assisted during high telephone volumes and customer escalations.
- Established positive relationships with medias, ensuring their needs were met throughout the process.
Education
Diploma - Interior Decorating
Bow Valley College
Calgary, AB01.2025
Verified Certificate - Risk Management for Projects
University of Adelaide
01.2022
Bachelor of Broadcast Journalism - undefined
Hang Seng University of Hong Kong
01.2015
Skills
- Public relations aptitude
- Strategic planning
- Event Planning & Project Management
- Public Relations & Strategic Communication
- Stakeholder Engagement & Relationship Building
- Creative Design & Content Development
- Project Management & Crisis Communication
- Multichannel Campaign Development
Affiliations
- Member, Chartered Institute of Public Relations
- Member, The National Kitchen & Bath Association (NKBA)
- Member, Interior Designers of Alberta
Languages
English
Full Professional
Chinese (Mandarin)
Native or Bilingual
Chinese (Cantonese)
Native or Bilingual
Timeline
Senior Officer – Public Relations (Projects)
Ove Arup & Partners Hong Kong Ltd
09.2022 - 06.2023
Senior Public Relations Officer
Daewoo - Chun Wo - Kwan Lee Joint Venture
05.2021 - 09.2022
Associate Producer
OOTO Productions Limited
09.2018 - 04.2021
Senior PR Executive
Hong Kong Commercial Broadcasting Co., Ltd.
02.2016 - 09.2018
PR & Events Executive
3812 Gallery
05.2015 - 02.2016
Public Relations Assistant
Metro Broadcast
11.2014 - 05.2015
Verified Certificate - Risk Management for Projects
University of Adelaide
Bachelor of Broadcast Journalism - undefined
Hang Seng University of Hong Kong
Diploma - Interior Decorating
Bow Valley College
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