Skye Wilson

Laguna Beach

Summary

Detail-oriented social media professional with a track record of executing cross-platform content strategies across Instagram, TikTok, and Facebook. Successfully drove in-store sales for a skincare line by leveraging analytics to refine content strategies and enhance audience engagement.

Overview

years of professional experience

Work History

Admin / Reception

Castle and Monarch

Aliso Viejo

01.2025 - Current

Drafts and sends professional correspondence to clients regarding consultations and documentation requirements.
Manages attorney access and prioritizes case communications to maintain efficient handling of sensitive legal matters.

Social Media Content Creator

Park Ave Cosmetic Center

Roswell

04.2023 - Current

Strategically grows audience engagement across Instagram, Facebook, and TikTok by leveraging stories and short-form video content.
Designs and formats in-feed and story assets using Canva and CapCut, ensuring platform best practices, proper tagging, and optimized formatting.
Monitors analytics to refine content strategy and improve performance metrics (reach, impressions, and engagement).

Associate Producer

Hypatude

Atlanta

11.2021 - Current

Reviews cuts and provides feedback to ensure creative aligns with brand or project goals.
Maintains content calendars and production trackers.
Supports trend research and content ideation.

Sales Representative

Aviator Nation

Laguna Beach

01.2019 - 11.2021

Created and managed Instagram feed and story content, enhancing brand awareness and driving customer engagement.
Leveraged customer insights from sales floor to develop relatable, high-performing social content.
Managed inventory levels to ensure product availability and organization.

Education

B.A. - Criminology, Law and Society

University of California, Irvine

Irvine, CA

06-2024

Skills

Content creation
Social media marketing
Audience engagement
Office management

Data analytics
Trend research
Customer relationship management

Websites

Timeline