Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
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SIVA PRAKASH

Kitchener,Ontario

Summary

A social media enthusiast having 5 years of relevant experience, specializing in brand messaging, account Management, Social media analytics, performance marketing, and cross-functional leadership. A strong history of managing and executing high-Impact social media campaigns to drive product sales and brand exposure. A proven track record of leveraging to drive conversion rates, improve engagements, and increase e-commerce sales.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Paid Social Manager

GroupM
Chennai, India
05.2022 - 03.2023
  • Handled a budget of up to €20,000 – €30,000 each quarter for the Italian market with a team of 2 Social specialist focusing on facebook, Instagram, Snapchat
  • Recommended client (Travel Company) to switch objectives from brand awareness to video views campaign achieved its benchmark CPM dropped by 24% cost per 3-second video views was dropped by 44% cost per Thruplay dropped by 42%.

Account Manager

Paragon Digital Services
Chennai, India
05.2018 - 05.2022
  • Served as the single point of contact to the client on all deliverables starting from media planning to end-campaign reporting.
  • Created Aon (always on campaign) targeted Facebook advertisements for food company to reach out to millennial buyers, resulting in an ROI of €5.00 per each euro spent.

Digital Marketing Analyst

Finatel Technologies Private Ltd
Chennai, India
05.2017 - 02.2018
  • Researched and selected key phrases to curate search engine optimized (SEO) content such as blogs, and social posts to ensure best chance of meaningful organic traffic
  • Contributed to a 40% increase in online sales, creating Content for a blog post, landing pages, social media campaigns to support marketing objectives for online bus ticket booking app.

Marcom Executive

4iApps
Chennai, India
03.2016 - 03.2017
  • Worked alongside CMO and sales team to develop LinkedIn and email marketing campaigns for our clients.
  • 50% increase in website traffic by launching Oracle fusion ERP cloud migration email campaign with compelling infographics.

Digital Marketing Manager

GrabOnRent
Bangalore, India
09.2015 - 01.2016
  • Grew first-time user signups by 200% collaborating with developers and designers to launch a “no rental for a month” Social campaign.
  • Developed social media strategy that increased engagement by 150% increased site traffic from social media from 0.1% to 40% increased Facebook following by 100%.

Education

MBA - Marketing

IFIM Business School
Bangalore, India
04.2014

Bachelor of Science - Chemistry

Loyola College
Chennai, India
06.2010

Skills

  • Media Planning
  • Media Buying
  • Social media Optimization
  • Paid Social media Ads
  • Social Media Analytics
  • Account Management
  • Bidding Strategies
  • ROI Driven
  • Social media Management
  • LinkedIn Advertisement
  • Twitter Advertisement
  • YouTube Advertisement
  • Google Analytics
  • Social Media Marketing
  • Client Relationship Management
  • Microsoft Word

Accomplishments

  • Led team to achieve campaign benchmarks, earning recognition from upper management and financial reward.
  • Promoted from Senior Executive to Account Manager , in less than 12-months.

Certification

  • Data - Driven Planning, The Trade Desk - 2021
  • LinkedIn Marketing Strategy, LinkedIn - 2023
  • Launch and Connect Badge, Twitter - 2023
  • Digital Marketing Associate, Facebook - 2019
  • Snapchat Essentials, Snapchat - 2024

Timeline

Paid Social Manager

GroupM
05.2022 - 03.2023

Account Manager

Paragon Digital Services
05.2018 - 05.2022

Digital Marketing Analyst

Finatel Technologies Private Ltd
05.2017 - 02.2018

Marcom Executive

4iApps
03.2016 - 03.2017

Digital Marketing Manager

GrabOnRent
09.2015 - 01.2016

MBA - Marketing

IFIM Business School

Bachelor of Science - Chemistry

Loyola College

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