Sirui Cheng

• Raised brand awareness through consistent marketing efforts and product campaign launches.
• Aligned projects and daily activities with company vision, strategies and tactics.
• Conducted market analysis and monitored competitive activity.
• Reported on press coverage recaps to determine areas for improvement.

• Produced and distributed internal and external communications.
• Assisted with marketing strategy development to increase public awareness and customer engagement.
• Sample Coordinator (KENZO, Zadig & Voltaire): Collaborate with designers and fashion editors to meet their garment needs; Track the usage and location of sample garments and maintain detailed records.

Responsible for the marketing of 3 international brands (Claudie Pierlort, Tabitha Simmons and Baume et Mercier)

• Collected and organized market reflections and development trends about the brand
• Assisted supervisors to provide customers with brand promotion plans and suggestions
• Conducted weekly and monthly brand investigation reports