Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Sirine Jelassi

Business Development Manager
Montreal

Summary

Dynamic Business Development Manager with extensive experience in Financial Technology and Banking Software. Experienced in client relationship management and strategic consulting, with a strong ability to navigate complex sales cycles and drive innovative go-to-market strategies that consistently boost revenue. Skilled in market expansion through in-depth research, sales forecasting, and strategic partner management. Recognized for strong analytical, problem-solving, and leadership abilities, combined with a keen attention to detail.

Overview

8
8
years of professional experience
7
7
years of post-secondary education
2
2
Certifications
3
3
Languages

Work History

Business Development Manager

Axe Finance
Montreal, QC
02.2019 - Current

Previous Roles:

- Senior Business Development Consultant

- Business Development Consultant

Key Responsibilities:

• Developed and managed a robust sales pipeline for the North American & European markets.

• Formulated go-to-market strategies, including marketing event planning and budget managements to identify emerging trends and potential areas of expansion.

• Generated new business opportunities, engaged in client pitches, and ensured successful onboarding.

• Collaborated closely with marketing & inside sales teams to develop targeted campaigns and generated high-quality leads for the sales pipeline.

• Represented Axe Finance and promoted the software at conferences and international banking expo events (SIBOS, UniGlobal, Connectiva)

• Managed presales and sales processes for complex and long sales cycles, driving revenue growth.

• Collaborated on RFI/RFP/POC responses, presentations, and contract drafting.

• Negotiated and closed long-term agreements with new clients.

• Built and maintained partnerships with consultancy firms, integration providers, and cloud service providers.

• Interfaced with senior executives at banks to ensure alignment with client needs.

• Consistently met or exceeded yearly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.

• Reported directly to the Executive Partner.

Tax Manager

The BM Group
Ottawa, ON
01.2018 - 10.2018
  • Developed strong client relationships by consistently delivering high-quality service and prompt communication.
  • Prepared detailed tax projections for clients, assisting them in making informed decisions regarding cash flow management and future planning.
  • Reviewed complex federal and state income tax returns for accuracy, ensuring timely filing and compliance with applicable laws.
  • Reported directly to the Founder & CEO.

Teaching Assistant, Financial Accounting

University of Ottawa, Telfer School of Management
Ottawa, ON
01.2017 - 12.2017
  • Taught classes while assisting with classroom activities, tutoring students, and facilitating lesson reviews.
  • Evaluated assignments and exams, offering detailed, constructive feedback to enhance student learning.
  • Collaborated with the teacher to refine learning plans based on student performance and assessment results.
  • Maintained accurate daily records of attendance and disciplinary actions to support classroom management.


Education

Honours Bachelor of Commerce - Finance

University of Ottawa
Ottawa, ON
01.2014 - 04.2018

High School Diploma -

Gaithersburg High School
Maryland, United States
08.2009 - 06.2012

Skills

Core Competencies:

  • Financial Services & Banking Software

Business Development & Market Expansion

Strategic Consulting & Go-to-Market Strategy

Sales Techniques & Deal Closing

Client Relationship & Account Management

Technical Skills:

CRM Systems: Dynamics 365, HubSpot

Productivity Tools: MS Office Suite, SharePoint

Accounting Software: Sage 50, Cantax, uFile

Market Research: Bloomberg Terminal

Social Media & Digital Outreach (LinkedIn Sales Navigator)

Certification

Bloomberg Market Concepts (BMC)

Timeline

Business Development Manager

Axe Finance
02.2019 - Current

Tax Manager

The BM Group
01.2018 - 10.2018

Teaching Assistant, Financial Accounting

University of Ottawa, Telfer School of Management
01.2017 - 12.2017

Honours Bachelor of Commerce - Finance

University of Ottawa
01.2014 - 04.2018

High School Diploma -

Gaithersburg High School
08.2009 - 06.2012

Bloomberg Market Concepts (BMC)

IELTS & TEF Certified

Sirine JelassiBusiness Development Manager