Summary
Overview
Work History
Education
Skills
Martech Experience
Languages
Timeline
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Siria Diego

Los Angeles

Summary

Experienced and passionate Executive & Lifestyle Assistant with a proven track record supporting high-level leaders in law, entertainment, and mission-driven organizations, now focused on personal assisting within the fashion and luxury space. Highly skilled in managing complex calendars, coordinating domestic and international travel, facilitating seamless communication, and overseeing sensitive personal and professional logistics with the utmost discretion and warmth. Deeply inspired by fashion, aesthetics, and long-term style trends, with cultural fluency shaped by international experience. Known for intuitive support, elevated taste, and a refined ability to bring calm, care, and precision to fast-paced environments, ensuring operations run smoothly and efficiently at all times.

Overview

7
7
years of professional experience

Work History

Creative Assistance

Freelance Executive & Personal Support
11.2024 - Current
  • Delivered high-level executive and personal assistant support to fashion founders and creatives, managing complex calendars with 50+ appointments monthly, coordinating travel, and overseeing last-minute project needs with efficiency and discretion.
  • Orchestrated and executed several fashion-related events, including a Juneteenth launch, managing vendor relations, logistical coordination, and ensuring seamless execution for high-profile gatherings.
  • Streamlined travel and project coordination, managing a year’s worth of global itineraries for founders, leveraging new tech solutions to organize and transfer documents, reducing time spent on administrative tasks by 20%.
  • Contributed creatively to fashion and content projects, supporting product handling, modeling, and providing organizational solutions for seamless execution, ensuring all creative deliverables met brand standards and deadlines.

Executive Assistant to Executive Director

Harmony Project
09.2022 - 11.2024
  • Delivered seamless executive and personal support to the Executive Director, managing complex calendars and global travel logistics while prioritizing urgent matters and last-minute changes with precision.
  • Acted as the trusted representative during the Executive Director's absence, overseeing confidential HR matters, facilitating discussions with key stakeholders, and fostering strong internal relationships.
  • Planned and executed over 30 high-profile organizational events annually, negotiating vendor contracts and ensuring flawless logistics.
  • Managed sensitive information with discretion, documenting actionable follow-ups for executive meetings and donor briefings.

Executive Assistant, Business & Legal Affairs

WEBTOON Entertainment
01.2020 - 09.2022
  • Delivered high-level executive support to two attorneys, managing over 100 calendar items weekly.
  • Supported 50 global agreements and NDAs for top-tier creatives, enhancing onboarding while protecting intellectual property.
  • Reviewed branded content and social media activations on YouTube, Instagram, and Webtoon for legal compliance.
  • Coordinated industry events such as Comic-Con and global launches, ensuring alignment with brand values.

Executive Assistant & Paralegal

Attorney Eric Price, Immigration Firm
08.2018 - 01.2020
  • Managed over 99 active client cases, including complex immigration processes (DACA, I-130, DUI), ensuring discretion and confidentiality in all legal documentation.
  • Provided high-touch, personalized support to clients, handling customer service inquiries, translating legal documents, and offering consistent updates, resulting in a 30% increase in client satisfaction scores and successful resolution of high-priority cases.
  • Coordinated and optimized domestic and international travel itineraries for attorneys, adjusting schedules as needed to ensure seamless travel logistics for client meetings and court appearances demonstrating flexibility and attention to detail in a fast-paced, high-pressure environment.
  • Supported attorneys in legal research, case preparation, and document drafting for court proceedings, ensuring all legal and procedural requirements were met and contributing to a 20% improvement in case efficiency and document accuracy.

Education

Bachelor of Arts (BA) - Political Science

University of California Santa Cruz

Skills

  • Executive and personal assistance
  • Calendar and schedule management
  • Global travel coordination
  • Luxury brand knowledge
  • Event planning and design
  • Discretion and confidentiality
  • Stakeholder communication
  • Project management
  • Cultural fluency
  • Attention to Detail

Martech Experience

  • Tech Proficiency: Salesforce, Monday.com, ZoomInfo, Outreach, MyCase, AppFolio, Asana, Slack, Integromat, HubSpot, QuickBooks, Dropbox Business, DocuSign, Dropbox Business,DocuSign

Languages

Spanish
Native or Bilingual

Timeline

Creative Assistance

Freelance Executive & Personal Support
11.2024 - Current

Executive Assistant to Executive Director

Harmony Project
09.2022 - 11.2024

Executive Assistant, Business & Legal Affairs

WEBTOON Entertainment
01.2020 - 09.2022

Executive Assistant & Paralegal

Attorney Eric Price, Immigration Firm
08.2018 - 01.2020

Bachelor of Arts (BA) - Political Science

University of California Santa Cruz
Siria Diego