Siranush ( Romy ) Krgatbashyan
Encino
Summary
Hardworking and motivated professional with experience in healthcare, business operations, and social media marketing. Registered Nurse with proven success in providing compassionate, individualized care and building strong patient relationships to enhance satisfaction and outcomes. Skilled in streamlining safety protocols, patient education, and counseling to deliver best-in-class care. Demonstrates strong leadership, organizational, and problem-solving abilities with a record of balancing team performance, customer service targets, and business objectives. Experienced in digital marketing and content creation, driving engagement, strengthening brand identity, and supporting business growth. Recognized for exceptional work ethic, adaptability, and consistent success in fast-paced, deadline-driven environments.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Registered Nurse
Aligned Hospice
09.2025 - Current
- Advised patients and caregivers of proper wound management, discharge plan objectives, safe medication use, and disease management.
- Documented treatments delivered, medications and IVs administered, discharge instructions, and follow-up care.
- Facilitated therapeutic communication, conflict resolution and crisis intervention by redirecting negative behaviors and helping patients regain or improve coping abilities.
- Sustained quality standards by performing routine medication audits and upholding internal and industry best practices.
- Educated family members and caregivers on patient care instructions.
- Implemented care plans for patient treatment after assessing physician medical regimens.
- Patient Charting & Intake
Registered Nurse
Full Hearts Hospice Care
01.2025 - Current
- Advised patients and caregivers of proper wound management, discharge plan objectives, safe medication use, and disease management.
- Documented treatments delivered, medications and IVs administered, discharge instructions, and follow-up care.
- Facilitated therapeutic communication, conflict resolution and crisis intervention by redirecting negative behaviors and helping patients regain or improve coping abilities.
- Sustained quality standards by performing routine medication audits and upholding internal and industry best practices.
- Educated family members and caregivers on patient care instructions.
- Implemented care plans for patient treatment after assessing physician medical regimens.
- Patient Charting & Intake
Registered Nurse
Total Care Home Health
10.2024 - Current
- Advised patients and caregivers of proper wound management, discharge plan objectives, safe medication use, and disease management.
- Documented treatments delivered, medications and IVs administered, discharge instructions, and follow-up care.
- Facilitated therapeutic communication, conflict resolution and crisis intervention by redirecting negative behaviors and helping patients regain or improve coping abilities.
- Sustained quality standards by performing routine medication audits and upholding internal and industry best practices.
- Educated family members and caregivers on patient care instructions.
- Implemented care plans for patient treatment after assessing physician medical regimens.
- Patient Charting & Intake
Manager/Front Desk Receptionist
Oh La La Nail Lounge
03.2018 - Current
- Over 7 years of experience managing a bustling salon environment with a focus on exceptional customer service.
- Greeted & seated incoming customers with a professional approach and provided friendly, knowledgeable assistance and developed good relationships with clients.
- Demonstrated exceptional customer service and sales skills, contributing to increased client loyalty and revenue growth.
- Successfully oversee a team of 30+ employees, providing guidance and support to ensure smooth daily operations.
- Boosted sales and attracted more clients by creating viral social media content.
- Efficiently manage communication by answering over 100 calls, DMs, and texts daily, and ensuring that client inquiries are addressed promptly.
- Handle daily transactions, including charging clients, managing appointments, and resolving any issues to maintain client satisfaction.
- Maintained professional tone at all times, including during peak rush hours.
- Supervise the service of 100+ clients per day while maintaining high-quality service standards.
- Responsible for all aspects of the salon's social media presence, driving engagement and promoting services.
- Trained new team members on service protocols and customer engagement techniques.
- Monitored staff performance and addressed issues.
- Provided leadership during times of organizational change or crisis situations.
Social Media Manager/Content Creator
Lashed By Lil
03.2022 - 03.2025
- Developed and managed a trendy, aesthetically pleasing Instagram page for a lash technician, significantly enhancing brand visibility and client engagement.
- Created compelling and visually appealing social media content that attracted a diverse audience and contributed to a substantial increase in client inquiries.
- Leveraged exceptional sales skills to effectively promote services and convert followers into loyal clients, resulting in a measurable boost in appointments.
- Researched trends and competitor activities to inform content creation and strategy adjustments.
- Developed content strategy to increase social media followers and engagement.
- Stayed up-to-date on social media and digital content trends to engage on trending topics and share best practices.
- Brainstormed ideas for new video concepts and stories.
- Analyzed social media performance metrics to refine content strategies and optimize engagement, leading to a growing online community.
- Fostered relationships with clients through interactive content, timely responses, and personalized engagement, ensuring a positive experience that drives repeat business.
Manager
Elcie Cosmetics
11.2019 - 02.2020
- Greeted and assisted all customers daily in high-traffic retailer.
- Collaborated with staff to maximize customer satisfaction and improve bottom-line profitability.
- Led employee performance and discussed improvement strategies with each team member.
- Managed day-to-day operations, including supervision and assignment delegation for 6-member team.
- Determined efficient work schedules for team to keep project moving and each shift properly staffed.
- Maintained open and professional team relationships to quickly identify and resolve issues.
- Exceeded sales goals by aligning with market trends and promoted products through engaging tutorials with customers.
- Developed and implemented strategic, social media marketing plans.
Social Media Marketing Manager
Hotel Shangri-La
08.2019 - 11.2019
- Created professional look and feel to organization's online presence in social media forums to maximize reach and understanding of company's services.
- Spearheaded creation of blogs and social media content.
- Executed updated marketing plans to increase branding exposure, customer traffic and sales.
- Worked with Manager and Chef to coordinate marketing activities focused on successful promotion of the new rooftop restaurant of the hotel.
Head Camp Counselor
Bizzy Girls Camp
06.2015 - 08.2018
- Worked with camp owner to promote and plan events in order to boost sales.
- Created camp's website based off of trending topics.
- Created content (filmed/edited videos).
- Planned, organized, facilitated and promoted diverse recreational programs.
- Organized and lead variety of small and large group activities.
- Promoted fun, safe and inclusive environment by monitoring activity of campers to identify and address behavioral issues.
- Taught the students the curriculum (how to start a business).
- Prepared the camp ground prior to student arrival.
- Communicated with parents to inform them of their children's academic status and daily routine.
- Notified the owner of the daily campground activities and any occurring or existing student/staff problems.
Education
Bachelor of Science - Nursing
West Coast University
North Hollywood, CA10-2023
Skills
- Fluent in Armenian and English
- Excellent customer service and patient care skills; compassionate, approachable, and attentive to individual needs
- Ability to build trust and maintain positive relationships with patients and families
- Highly motivated, friendly, and outgoing with strong interpersonal skills
- Proven ability to multitask and stay organized in fast-paced environments
- Sales promotion, online marketing, and advertising expertise
- Strategic networking and business development experience
- Strong leadership, teamwork, and communication skills
Certification
- License Number: 95433169
Timeline
Registered Nurse
Aligned Hospice
09.2025 - Current
Registered Nurse
Full Hearts Hospice Care
01.2025 - Current
Registered Nurse
Total Care Home Health
10.2024 - Current
Social Media Manager/Content Creator
Lashed By Lil
03.2022 - 03.2025
Manager
Elcie Cosmetics
11.2019 - 02.2020
Social Media Marketing Manager
Hotel Shangri-La
08.2019 - 11.2019
Manager/Front Desk Receptionist
Oh La La Nail Lounge
03.2018 - Current
Head Camp Counselor
Bizzy Girls Camp
06.2015 - 08.2018
Bachelor of Science - Nursing
West Coast University
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