Sindhuja Nanjaraja Urs
Toronto,ON
Summary
Experienced Marketing Strategist with over ten years of successfully building strategies for sales, customer service and daily operations to continuously improve overall business and customer base. Excellent analytical, organizational and decision making abilities.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Account Executive
FreshBooks
12.2022 - Current
- Successfully hit 100% off sales quota month-over-month since February 2023.
- Achieved 100% internal KPI metrics and built a strong pipeline.
- Manage entire sales cycle from first contact to established customer sale and maintained solid customer base.
- Record and maintain sales prospect and sales data within Customer Relationship Management System - Salesforce.
- Upsell users tiers and product packaging as Account Management duties require.
- Performed weekly software demos to prospects consisting of entire suite of products including integration offerings.
- Daily use of Salesforce, Slack, RingDNA, Zoom.
- Manage portfolio of over 100 leads with a steady pipeline of over $2500
Digital Account Strategist
Google for Teleperformance
10.2021 - 12.2022
- Responsible for the hands-on management of client relationships and campaigns to ensure best in customer service, overall campaign success, and high levels of client satisfaction. Worked with internal cross-functional partners to establish customer goals and key performance metrics (KPIs).
- Established and gathered overall marketing and go-to-market strategy, budgets and goals.
- Exceeded quarterly business and product growth goals by 120% and mentored the team on best practices to achieve target.
- Worked with small and medium sized businesses in North America to develop and manage their digital ad spend on Google ads.
- Interact with C-suite executives to establish long term & sustainable partnerships to drive more investments across Google Ads.
- A successful track-record using knowledge and experience to educate clients about Google product offerings(Search,Display,YouTube etc) to bring most value to client.
- Establish a strong working relationship with all Sales Managers to assist in driving Digital revenue at Google.
- Manage existing sales pipeline and develop new business opportunities by maintaining healthy pipeline management using Salesforce.
Business Development Associate
Wailian Group
Toronto, Ontario
09.2019 - 12.2019
- Responsible for identifying all new business opportunities in Ontario.
- Maintained an extensive database of prospective customers and made outbound calls.
- Worked as part of a team that developed new methods for expanding business into a new geographic territory.
- Researched information and established contact with prospective clients.
- Increased the client database and successfully on-boarded new business opportunities
Business Development Manager
Innovative Marketing
09.2014 - 12.2017
- Design and implement a strategic business plan that expands company's customer base and ensure it's strong presence.
- Responsible for sales and marketing collateral, advertised campaigns and handled these tasks to support.
- Executed strategic customer growth plans and business relationships to net new and existing customer accounts.
- Facilitated and managed business development plan based on market and industry research.
- Maintained supplier relationships.
- Post onboarding clients, plan to maintain and track progress and proactively provide additional services and solutions.
Business Development Executive
Innovative Marketing
09.2011 - 09.2014
- Researching organization's and individuals online (especially on social media) to identify new leads and potential new markets.
- Researching the needs of other companies and learning who makes decisions about purchasing.
- Contacting potential clients via email or phone to establish rapport and set up meetings.
- Developing quotes and proposals.
- Developing sales goals for the team and ensuring they are met.
Education
Bachelor of Engineering - Biotechnology June
2011
Digital Marketing Management Certificate Course - Digital Marketing
University Of Toronto
Toronto ON04.2021
Skills
- Sales Forecasting and Pipeline Management
- Customer Relationship Management(CRM) Software
- Sales Presentations and Product Demonstrations
- Negotiation and Closing Techniques
- Manage full sales cycle
- Prospecting and Lead Generation
- Account Management and Growth
- Sales Metrics and KPI's
Projects
1. Digital Marketing Campaign Presentation:
- Developed a Digital-led initiative for a company (Station Cold Brew as a part of course project) which included creating Buyer Persona, Customer Journey (SMART Goals), Objectives and Digital Marketing Campaign.
2. SEO and PPC Strategy:
- Devised SEO and PPC strategy for a company (Fresh City Farms and Nike respectively as a part of course project) which included building buyer persona, keyword research (using Google Keyword Planner and MoZ), mapping search intent, On-Page recommendations and Off- Page Recommendations and used Google Ads.
3. Social Media Strategy:
- Developed social media plan and created goals, objectives and tactics. Defined the brand's voice and language. Created content calendar for a month which included content buckets/pillars with examples of posts for each.
Certification
Google Ads Search Certification - 2021
Timeline
Account Executive
FreshBooks
12.2022 - Current
Digital Account Strategist
Google for Teleperformance
10.2021 - 12.2022
Business Development Associate
Wailian Group
09.2019 - 12.2019
Business Development Manager
Innovative Marketing
09.2014 - 12.2017
Business Development Executive
Innovative Marketing
09.2011 - 09.2014
Bachelor of Engineering - Biotechnology June
Digital Marketing Management Certificate Course - Digital Marketing
University Of Toronto
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