Summary
Overview
Work History
Education
Skills
Websites
Certification
Accomplishments
Toolsandplatforms
Timeline
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Sindhuja Thiruma Valavan

St. Catharines,ON

Summary

Results-driven Digital Marketing Specialist with over five years of experience in multi-channel marketing strategy, content creation, and data-driven campaign optimization. Expertise in managing web, social media, and influencer marketing initiatives to drive brand awareness and consumer engagement. Adept at collaborating with cross-functional teams, creative agencies, and external partners to execute high-impact campaigns that align with business objectives.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Technical Specialist/Team Captain (Meta Project)

Accenture
01.2023 - Current
  • Developed and executed digital marketing strategies that enhanced brand visibility and audience engagement
  • Implemented Meta Pixel and Conversions API, improving data accuracy and conversion tracking for SMB clients
  • Managed digital content creation in collaboration with brand managers, external creators, and retail partners
  • Supervised a team of five digital marketing specialists, exceeding KPIs by 20% and improving website traffic and ad conversions
  • Collaborated with agencies and partners to ensure campaigns met brand standards and performance objectives
  • Monitored and analyzed KPIs, providing data-driven recommendations for continuous optimization

Subject Matter Expert

Accenture
09.2022 - 12.2022
  • Led influencer marketing strategy execution within designated markets, ensuring alignment with brand identity
  • Provided real-time solutions for escalated technical issues on Meta’s advertising platform
  • Conducted training sessions and created knowledge articles to improve team expertise
  • Partnered with Meta’s internal teams to implement platform updates and improve service delivery

Inside Sales Agent

Accenture
08.2020 - 12.2022
  • Consulted SMBs on optimizing Facebook and Instagram campaigns, leading to a 20% increase in lead generation
  • Designed and analyzed A/B tests to refine ad creatives and targeting strategies, improving KPIs
  • Managed post-sales client relationships, providing strategic recommendations for campaign success

Education

Early Childhood Education Diploma -

Niagara College
Ontario, Canada
01.2018

Masters - Social Work

Madras School of Social Work
Chennai, India
01.2015

Bachelor’s Degree - Business Administration (Marketing Specialization Preferred)

Skills

  • Digital Marketing Strategy: Multi-channel campaign planning & execution
  • Social Media Management: Content creation, community engagement, performance tracking
  • Influencer Marketing: Partnership strategy, campaign execution, budget management
  • Data Analytics & Optimization: Google Analytics, KPI tracking, A/B testing
  • Website Management: CMS platforms, SEO, social media integration
  • Project Management: Vendor negotiations, budget management, cross-functional collaboration
  • Advertising Platforms: Facebook, Instagram, TikTok, Pinterest, Google Ads
  • Web & E-commerce Platforms: Shopify, WooCommerce, WordPress, Google Tag Manager
  • Leadership & Team Collaboration: Training, knowledge sharing, stakeholder management

Websites

Certification

Facebook Blueprint Certified

Accomplishments

  • Recognized as Employee of the Month for two consecutive quarters.
  • Awarded QA of the Month for outstanding performance and client satisfaction.

Toolsandplatforms

  • Google Ads
  • Amazon Advertising
  • Facebook Ads
  • Pinterest
  • Tableau
  • Salesforce
  • HubSpot
  • Shopify
  • WooCommerce
  • WordPress
  • Stape.io

Timeline

Technical Specialist/Team Captain (Meta Project)

Accenture
01.2023 - Current

Subject Matter Expert

Accenture
09.2022 - 12.2022

Inside Sales Agent

Accenture
08.2020 - 12.2022

Early Childhood Education Diploma -

Niagara College

Masters - Social Work

Madras School of Social Work

Bachelor’s Degree - Business Administration (Marketing Specialization Preferred)

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Sindhuja Thiruma Valavan