Summary
Overview
Work History
Education
Skills
Websites
Personal Information
Languages
Timeline
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Shwetha Menon

Toronto,Canada

Summary

Results-driven Marketing & Communications Specialist with experience in corporate communications, public relations, and digital content creation. Adept at developing and executing strategic internal and external communications to enhance brand visibility and engagement. Skilled in content development, stakeholder collaboration, and campaign performance analysis. Passionate about storytelling, digital media, and delivering high-quality communications in fast-paced environments.

Overview

6
6
years of professional experience

Work History

Sales Associate & Visual Merchandising Lead

Inditex Ltd Canada
08.2021 - Current
  • Developed and executed visual merchandising strategies to enhance customer engagement and optimize product placement
  • Ensured consistency in brand messaging across store layouts, seasonal changes, and promotional campaigns
  • Collaborated with cross-functional teams to implement marketing initiatives that improved foot traffic and sales
  • Managed in-store communications and signage to align with corporate branding and messaging strategies
  • Prepared merchandise for the sales floor by pricing or tagging.
  • Minimized wait times for customers during peak hours, maintaining high customer satisfaction.
  • Minimized wait times for customers during peak hours, maintaining a high level of customer satisfaction.

Marketing Coordinator Intern

Redfitters
06.2022 - 08.2022
  • Researched and created engaging content for newsletters, email campaigns, and website updates
  • Assisted in the execution of digital marketing initiatives, including social media content creation and community engagement
  • Analyzed and reported on campaign performance metrics, providing insights for optimization
  • Monitored industry trends and competitors to refine marketing strategies and communication approaches
  • Managed email marketing campaigns, resulting in higher open rates and clickthroughs.
  • Streamlined internal processes through effective project management, ensuring timely completion of tasks and deliverables.

Public Relations Executive

Oakpinion PR
04.2020 - 03.2021
  • Crafted and distributed press releases, media kits, and corporate communications materials
  • Managed media inquiries, coordinated interviews, and developed strategic messaging for leadership communications
  • Planned and executed PR events, including press conferences and product launches, to strengthen brand reputation
  • Measured and analyzed PR campaign effectiveness, providing insights for future strategy enhancements
  • Maximized event impact by coordinating logistics, inviting relevant media contacts, and crafting tailored follow-up materials for attendees.

Business Development Executive

Kaizen Offshore & Marine Solutions
02.2019 - 03.2020
  • Developed and executed corporate communication strategies to engage internal and external stakeholders
  • Created content for marketing materials, website copy, and leadership messaging
  • Led brand awareness initiatives, contributing to a 15% revenue increase through effective communication strategies
  • Organized and managed corporate events, ensuring alignment with brand messaging and goals
  • Increased client base by identifying and pursuing new business opportunities through market research and networking.

Education

Marketing Management - Digital Media

Lambton College
Toronto, ON
09.2023

MBA - Marketing

Kohinoor Business School
Mumbai
06.2015

Diploma - Events & Media Management

Indian School of Media
Mumbai

Bachelor’s Degree - Commerce

SK Somaiya College
Mumbai
06.2013

Skills

  • Areas of Expertise: Corporate & Internal Communications, Content Creation & Editing, Public Relations & Media Outreach, Digital & Social Media Marketing, Campaign Performance Analysis, Stakeholder & Cross-functional Collaboration, Event Planning & Brand Communication, Press release writing, Client relationship management
  • Social Media Accounts: Facebook, Instagram, YouTube, LinkedIn, Twitter, TikTok, Quora, Pinterest, Snapchat
  • Digital Reporting: Google Analytics, Facebook Ads, Google Keyword Planner, SEMrush, Hootsuite, Trello
  • Other Applications: MS Office, Photoshop, Canvas

Personal Information

Title: Marketing Specialist

Languages

English
Full Professional

Timeline

Marketing Coordinator Intern

Redfitters
06.2022 - 08.2022

Sales Associate & Visual Merchandising Lead

Inditex Ltd Canada
08.2021 - Current

Public Relations Executive

Oakpinion PR
04.2020 - 03.2021

Business Development Executive

Kaizen Offshore & Marine Solutions
02.2019 - 03.2020

Marketing Management - Digital Media

Lambton College

MBA - Marketing

Kohinoor Business School

Diploma - Events & Media Management

Indian School of Media

Bachelor’s Degree - Commerce

SK Somaiya College

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Shwetha Menon