Sina (Mohammadhossein) Shalbaf
Toronto,ON
Summary
Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Reliable Head Coffee Roaster skilled in fostering efficient and quality roasting operations by effectively operating and maintaining Roaster Machine equipment. Accustomed to accurately adjusting temperature and humidity levels to achieve exceptional Roasted Coffee product results. Well-versed in sampling products at various stages to monitor
Overview
7
7
years of professional experience
1
1
Certification
Work History
R&D Manager
Lamiz Coffee
01.2023 - 09.2023
- Solving the problems of the existing products, such as increasing the shelf life of the cold brew coffee drink, which greatly helped to increase the sales of this product, as well as increase its supply in large stores, as well as the export of this product.
- Managing the purchase of raw materials in order to reduce the cost price and increase the competitive power in the market, as well as designing systems for managing the raw material warehouse, in order to maintain the safety stock and also increase the quality of raw material storage.
- Structural design for reproducibility of recipes in order to maintain quality, as well as designing structures to prevent competitors from imitating them
Head Coffee Roaster, R&D Specialist
Lamiz Coffee
01.2020 - 09.2023
- Roasting, profile design, and roasting control for the monthly production of more than 15 tons (more than 200 tons yearly) of coffee beans and blends is a complex and multifaceted role. It includes a wide range of coffee varieties, from Arabica beans of different origins with different quality grades to single-origin varieties and blends optimized for multiple extraction methods, such as brew, espresso, and cold brew. In addition, I oversaw the production of Robusta and Decaffeinated coffees
- Crafting distinct coffee bean blends tailored to the preferences and market demands of specific target audiences is a meticulous and dynamic task. It involves a deep understanding of each product's intended market and continuous evaluation of flavors profiles and consumer preferences within those segments. Additionally, maintaining the consistency and quality of these blends over time requires a structured approach to taste assessment and the implementation of robust monitoring systems for key roasting parameters. Precision and attention to detail are paramount in ensuring maximum repeatability and delivering exceptional quality in this process.
Coffee Roaster, R&D Specialist
Lamiz Coffee
09.2018 - 01.2020
- Roasting and refining profiles tailored to evolving characteristics of green beans over time and temperature variations across seasons, ensuring diversity in over 23 green bean varieties, including various species and subtypes, exceeding 12 tons monthly.
- Adept at overseeing the standardized coffee service across 20 branches nationwide, aligning with global standards.
- Proven expertise in developing new products to meet organizational needs, incorporating seasonal promotions for enhanced market engagement."
Barista, Barista Manager
Lamiz Coffee
09.2017 - 09.2018
- Instructing novice baristas in delivering standardized services, encompassing topics such as adjusting grinder settings, equipment maintenance principles, latte art techniques, customer service etiquette, and team collaboration.
- Implementing streamlined workflow designs to expedite beverage service while upholding quality standards.
- Overseeing and structuring procurement processes for raw materials, ensuring adherence to usage and maintenance protocols."
Barista
Lamiz Coffee
01.2017 - 09.2017
- Dedicated professional with a profound understanding of cutting-edge trends and advancements in coffee. Applies scientific principles to elevate the brewing process for an exceptional coffee experience.
- Proven track record of blending technical know-how with genuine enthusiasm. Stays updated on industry innovations, consistently delivering high-quality beverages, and ensuring customer satisfaction.
- Passionate about team collaboration and dedicated to upholding precision in coffee craftsmanship. Balances technical expertise with a commitment to delivering consistently excellent coffee experiences.
Education
MBA - Marketing
University Of Tehran
Tehran, Iran04.2024
Bachelor of Arts - Architecture Studies
Azad University
Esfahan, Iran09.2013
Skills
- Coffee Roasting
- Green Coffee
- Sensory Skills
- Barista
- Coffee Brewing
- Specialty Coffee
- Time Management
- Complex Problem-Solving
- Marketing Mba
Languages
English
Limited Working
Certification
- Coffee Roasting Intermediate
- Sensory Skills Intermediate
- Brewing Intermediate
- Barista Intermediate
- Green Coffee Foundation
- Latte Art
- Barista Essential
- Cold Beverages
- Marketing Mba ( Studying)
Timeline
R&D Manager
Lamiz Coffee
01.2023 - 09.2023
Head Coffee Roaster, R&D Specialist
Lamiz Coffee
01.2020 - 09.2023
Coffee Roaster, R&D Specialist
Lamiz Coffee
09.2018 - 01.2020
Barista, Barista Manager
Lamiz Coffee
09.2017 - 09.2018
Barista
Lamiz Coffee
01.2017 - 09.2017
MBA - Marketing
University Of Tehran
Bachelor of Arts - Architecture Studies
Azad University
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