Sina Kassaian
AI-Driven Marketing & Business Development Leader
North York,Ontario
Summary
Dynamic and versatile leader with 8+ years of experience integrating AI-driven solutions into marketing strategies to drive business growth. Proven expertise in omnichannel B2B campaigns, CRM automation (HubSpot), and data-driven insights to optimize engagement. Adept at leading cross-functional teams and leveraging innovative tools to exceed revenue and retention targets. Passionate about creating intelligent, scalable marketing systems that combine human creativity with AI efficiency.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Founder & Director
Toronto Musicians Hub (TMH)
Toronto, ON
01.2024 - Current
- Pioneered AI-driven marketing strategies for event promotion, achieving a 30% increase in attendance and generating over $2,000 per event
- Orchestrated multi-channel campaigns (SEO, email, social media), increasing brand visibility by 40% and fostering a loyal community of musicians
- Utilized analytics tools (Google Analytics, Tableau) to measure engagement and optimize marketing ROI
- Established partnerships with CMI, Rise Edutainment, and Trait.TO, driving collaborative growth and brand synergy
Event Organizer & Business Development Lead
TechinTO
Toronto, Ontario
07.2023 - Current
- Leveraged HubSpot and Google Analytics to develop AI-enhanced attendee segmentation, improving event outreach by 25%
- Designed and implemented automated email campaigns, increasing open rates by 30% and click-through rates by 20%
- Played a critical role in reshaping the event's mission to target startups, investors, and entrepreneurs, aligning engagement strategies with audience needs
- Spearheaded partnerships with key stakeholders, ensuring long-term growth and community expansion
CTO & Co-Founder
Gift World Inc.
Toronto, Ontario
04.2020 - Current
- Implemented AI-driven CRM tools (HubSpot, Salesforce) to automate customer segmentation, increasing lead conversion by 20%
- Designed and executed omnichannel B2B marketing campaigns, leveraging SEO, email marketing, and social media to boost monthly sales from $10,000 to $100,000 within six months
- Created AI-powered personalized customer journeys, reducing churn by 15% and enhancing customer lifetime value by 30%
- Built and managed a team of engineers and designers, ensuring seamless delivery of technical and marketing initiatives
Tennis Coach
Newtonbrook Tennis Club
Toronto, Ontario
05.2019 - Current
- Coached players of all levels, achieving tournament wins for several students and fostering long-term client loyalty
- Hired 3-5 assistants for coaching and summer camp support every year.
- Spearheaded and organized 3 regional tennis tournaments every year.
- Created and organized off-season tennis camps for 5 years.
Education
Bachelor of Science - Applied Mathematics
York University
Toronto, ON 01.2010 - 01.2015
Skills
HubSpot CRM
AI-driven campaign optimization
Salesforce Einstein
SEO
Email marketing
Social media
Influencer partnerships
Strategic vision
Stakeholder management
Team leadership
Swift
Nextjs
React
Tableau
Google Analytics
Python
Sponsorship development
Engagement strategies
Market Research
Accomplishments
- Achieved $1M in annualized sales within two years through AI-powered B2B marketing strategies at Gift World Inc.
- Increased TMH event revenue by 30% and community reach by 40% using AI-enhanced marketing campaigns.
- Drove a 20% boost in event participation at TechinTO by automating customer journey workflows via HubSpot CRM.
Timeline
Founder & Director
Toronto Musicians Hub (TMH)
01.2024 - Current
Event Organizer & Business Development Lead
TechinTO
07.2023 - Current
CTO & Co-Founder
Gift World Inc.
04.2020 - Current
Tennis Coach
Newtonbrook Tennis Club
05.2019 - Current
Bachelor of Science - Applied Mathematics
York University
01.2010 - 01.2015
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