SIMRANJIT SINGH

• Defined and executed the company’s product vision, strategy, and roadmap to drive innovation and expand market share
• Collaborated with cross-functional teams across R&D, IT, agronomy, sales, and marketing to bring high-impact products to market
• Established strategic partnerships with research institutions, industry leaders, and agronomists to validate product efficacy and expand adoption
• Developed financial models and long-term business strategies to drive revenue growth and market penetration
• Optimized go-to-market strategies by conducting in-depth market research, competitive analysis, and customer insights
• Spearheaded the launch of cutting-edge agricultural products, including digital agronomy tools and biofertilizers
• Designed and conducted precision agriculture trials, optimizing application rates and performance enhancements
• Created data-driven dashboards and soil test maps for optimized decision-making
• Authored analytical guides and soil testing manuals to support customers and drive product adoption
• Represented the company at trade shows, conducted on-farm trials, and engaged with key industry stakeholders across North America.
• Cutting-Edge Soil & Tissue Analysis Tool: Developed an extensive calibration dataset, ensuring highly accurate nutrient assessments

Key Achievements

NutriScan – Cutting-Edge Soil & Tissue Analysis Tool

• Led IT collaboration to develop a user-friendly app, online portal, and customized customer reports
• Designed and implemented QA/QC protocols to enhance testing reliability and precision
• Oversaw UI/UX design and troubleshooting for the company’s digital platforms to optimize user experiences and increase adoption
• Played a pivotal role in technology acquisitions, leading negotiations that transitioned the company from a distributor to development partner

Synergro – Advanced Biological Innovation

• Designed and managed large-scale field trials to validate efficacy and optimize application protocols
• Developed next-generation granular formulations for expanded market accessibility
• Partnered with third-party organizations such as the Joint Genome Institute (JGI) and PAMI to test product efficacy, handling, and performance

ATP Academy – Industry Education & Training

• Industry Education & Training Initiative: Created high-value learning content in collaboration with agriculture experts and educators
• Oversaw video production and course creation for agronomists, farmers, and industry professionals
• Marketing & Sales Contributions: Designed and executed multi-channel marketing campaigns, including email blasts, webinars, social media initiatives and trade show presentations, to drive product awareness and sales
• Implemented advanced CRM tools (HubSpot, Excel, QGIS) to track customer engagement, optimize sales pipelines, and forecast revenue
• Developed ROI models for new products, helping sales and marketing teams drive customer adoption

• Designed and executed on-farm trials to develop best management practices for commercial potato production
• Managed large-scale variety trials for commercial and pre-commercial testing
• Conducted factory trials on new potato varieties, ensuring processing efficiency and consistency in French fry production
• Performed cost-benefit analyses and ROI assessments for new technologies and crop protection products
• Analyzed research data using JMP statistical software to identify trends and insights
• Presented trial results to internal stakeholders and participated in North American research reviews
• Developed grower engagement initiatives, facilitating meetings and knowledge-sharing with industry experts
• Led McCain’s Western Canada efforts for the CHC Potato Early-Die Cluster Project, working with researchers to develop mitigation strategies
• Managed McCain’s Manitoba grower data portal, ensuring timely delivery of agronomic recommendations and company updates to producers
• Conducted annual crop surveys to assess yield, quality, and development across Manitoba’s potato-growing regions
• Maintained McCain’s North America yield database, ensuring accurate data collection, analysis, and reporting to senior leadership
• Procured research seed and secured permits to import trial materials from U.S vendors, ensuring seamless trial execution

Key Achievements

• Evaluated over 50 potato varieties annually for yield, disease resistance, and processing suitability
• Developed predictive models for disease forecasting, improving pesticide application decision-making
• Led the implementation of a digital agronomy platform for real-time data collection and analysis
• Secured research funding and collaborations with Agriculture Canada and Manitoba Agriculture
• Provided agronomic recommendations on pesticide use, storage chemistry, and regulatory compliance to align with CFIA food safety standards
• Contributed to the development of digital tools for variety data management and performance evaluation, enhancing McCain’s decision-making processes

• Managed field research trials for canola, corn, and soybean crops
• Collected, analyzed, and data from agronomy and trait development trials
• Assisted in management of stewarded and CFIA-regulated trials
• Operated and calibrated advanced farm machinery for precision planting, cultivation, spraying, and harvesting
• Conducted agronomic scouting and pest monitoring, assessing disease incidence (e.g., blackleg in canola) and determining pest thresholds to guide treatment decisions
• Supported quality control and assurance protocols, ensuring genetic purity in breeder seed production for soybean trials
• Worked with cross-provincial research teams across Western Canada
• Maintained detailed research records and compliance documentation