S.P.S. Waraich

Top management professional, deeply accomplished and results-driven senior management leader with an extraordinary record of success driving high value revenue & profit gains, large-scale cost savings & improved organizational productivity and performance in automotive sector. Areas of expertise include sales, training, finance & insurance as well as new & used car sales to include customer satisfaction & relentless drive for excellence. Consistent, documented ability to lead teams in developing new, profitable revenue streams and opening new distribution points. Superb change agent with proven talents for building customer-focused organizations that exceed goals year after year and recruiting & developing other leaders with an equal desire to excel & win. Combine entrepreneurial drive with business-management skills to drive gains in revenue and market share.

• Proficient in developing distribution network, sales projections, budgets, cost-control systems & standardized procedures designed for stable operations & bottom-line profits; strategic leader with capabilities in accelerating growth & improving profits. Expertise in creating sales plans including strategic objectives, forecasting, circle management, sales performance KPIs, recruitment and resources; effective in forecasting for each product and territory, realistic costs of operating the sales force; and sales promotion plans.

• Skills in determining a business unit’s mission & strategic direction; capability to formulate and implement tactical initiatives as well as strategic advices to partners for achieving corporate strategic goals. Proactively conducting opportunity analysis by keeping abreast of market trends and competitor moves to achieve market-share metrics. Breaking new avenues & driving sales growth.

• Sales & Marketing : Handle strategic planning, traditional marketing, consumer marketing, business-to-business, presentations, product demos and interaction with all key people and convince them implicitly, closing the case keeping all the major aspects in front and increased sales growth. Excellent skills in ensuring business plan achievement, key account development, scheme & team management, primary & secondary sales, display management, sales promotion, and market share.

• Channel Management & Distribution: Planning, developing and appointing new business partners to expand product reach in the market and working in close interaction with the dealers and distributors to assist them to promote the product.

• Client Relationship Management: Managing customer centric operations and ensuring customer satisfaction by achieving delivery and service quality norms. Identifying improvement areas & implementing measures to maximise customer satisfaction levels.

• Team Supervision: Monitoring, recruiting, training & motivating the manpower and providing direction to the sales team for ensuring optimum performance and enhancing their professional and soft skills. Analyzing the performance of team members for assigning targets on a regular basis.

• Operations: Supervise field investigation activities with a view to obtain accurate information to assess the credit worthiness of the channel partners and retailers. Evaluate investigative reports on competition activities town wise penetration, service levels and potential areas of the assigned territory. Expert planner, presenter, negotiator, and businessperson able to & maintain harmonious relations with Key clients, strategic partners and build consensus across multiple organizational levels.

• Turned around an underperforming Hira Automobiles and opened 3 more branches at Gidderbaha, Malot & Kilianwali by commercial and operational worldwide strategy, restoring profitability, producing higher-than-market revenue gains, winning market share in strategic and emerging domestic regions, and delivering double-digit EBITA growth.
• Reversed losses into profits, serving as catalyst for growth and expansion of struggling organizations; quickly restored forward momentum, generating year-over-year revenue gains and profits at steady return-on-sales.
• Improved sales policies and practices. Defined the sales cycle, created accurate job descriptions and developed standards for customer relationship management.