SIMRAN AHMED
Hamilton,ON
Summary
Strategic and results-driven professional with over four years of experience in training leadership, client account management, and brand activation. Proven track record in building training departments, executing large-scale brand ambassador programs, and managing high-profile client relationships. Skilled in team leadership, recruitment, instructional design, and project execution. Recognized for delivering measurable impact through data-driven strategies, cross-functional collaboration, and operational excellence across Pakistan's leading FMCG campaigns.
Overview
8
8
years of professional experience
Work History
Account Manager
National Foods - MKTG Consultants
Karachi, Pakistan
06.2024 - 01.2025
- Managed the in-store Brand Ambassador Program, enhancing retail presence and customer engagement.
- Successfully launched the 'Karachi Khass' product line and a range of condiments (sauces), contributing to brand expansion and revenue growth.
- Negotiated client contracts, maximizing revenue, and strengthening long-term partnerships.
- Served as the main client liaison, promptly resolving concerns and maintaining high satisfaction levels.
- Coordinated with internal teams to ensure timely, high-quality delivery of products and services.
- Led cross-functional teams to develop tailored solutions for complex client needs.
- Delivered performance reports to senior management, offering actionable insights, and strategic recommendations.
- Monitored industry and competitor trends to identify growth opportunities and inform client strategy.
Head of Training and Development
MKTG Consultants
Karachi, Pakistan
09.2021 - 07.2024
- Built and led the national Training Department from the ground up, managing operations and training delivery across Pakistan.
- Supervised a team of 6 Training Managers and oversaw the recruitment of 100+ Brand Ambassadors for client campaigns.
- Launched multiple high-impact Brand Ambassador Programs for major clients including P&G, Nestlé, National Foods, Beiersdorf, and Reckitt Benckiser.
- Designed and implemented tailored training programs aligned with client objectives, organizational goals, and market dynamics.
- Conducted needs assessments, created instructional materials, and integrated eLearning solutions to drive engagement and retention.
- Collaborated cross-functionally and ensured compliance with legal, regulatory, and industry training standards.
- Managed departmental budgeting, maintained training records, and reported on performance metrics to leadership and clients.
Training Manager
National Foods - MKTG Consultants
Karachi, Pakistan
08.2020 - 08.2021
- Led training operations across the Sindh region, managing field team development and program execution.
- Designed and facilitated product and soft skills training modules tailored to regional business needs.
- Coordinated with client teams to localize national training strategies for successful regional rollout.
- Oversaw recruitment, onboarding, and performance tracking for in-store Brand Ambassadors across Sindh.
- Delivered training for new product launches, ensuring brand consistency and message clarity.
- Collected post-training feedback and performance data to recommend improvements and enhance future sessions.
- Supported cross-functional collaboration to align training with marketing and sales objectives.
OSHC Assistant
Camp Australia
Sydney, Australia
05.2019 - 09.2019
- Assisted in the daily supervision and care of children during before and after school programs.
- Planned and facilitated age-appropriate activities that promoted creativity, teamwork, and engagement.
- Ensured a safe, inclusive, and supportive environment aligned with childcare regulations and organizational standards.
- Maintained clear communication with parents and school staff regarding child development and behavior.
- Developed strong interpersonal and organizational skills while balancing responsibilities as a student.
Customer Service Representative
Harvey Norman
Sydney, Australia
07.2018 - 11.2018
- Delivered exceptional customer service by assisting shoppers with product selection and providing in-depth product knowledge.
- Supported daily store operations, including inventory checks, merchandising, and maintaining visual displays.
- Handled point-of-sale transactions efficiently while resolving customer queries and complaints professionally.
- Contributed to achieving weekly sales targets and store KPIs through proactive engagement and upselling techniques.
- Collaborated with team members to ensure a seamless and positive shopping experience.
Sales Associate
Motorola Mobility
Dubai , UAE
10.2016 - 10.2016
- Achieved highest sales during the promotional campaign by actively engaging customers and demonstrating product features.
- Delivered exceptional in-person customer service, addressing queries and resolving concerns to drive satisfaction.
- Set up and maintained visually appealing product displays aligned with brand guidelines.
- Consistently met and exceeded daily sales targets and key performance indicators (KPIs).
Education
Bachelor of Commerce - Accounting & Marketing
University of New South Wales
Sydney, Australia 01-2020
O-Levels -
The C.A.S School
Karachi, Pakistan08-2015
Skills
- Training & Development – Program design, delivery, onboarding, and performance evaluation
- Client Relationship Management – Stakeholder engagement, needs assessment, client retention
- Team Leadership – Leading cross-functional teams, staff training, mentoring
- Brand Activation & Field Marketing – In-store campaigns, brand ambassador programs
- Project & Event Management – Planning, budgeting, execution, vendor coordination
- Data Analysis & Reporting – Training metrics, SPSS, R, Excel
- CRM & Tools – Microsoft Office Suite, LMS platforms, basic CRM systems
- Communication & Problem Solving – Presentations, conflict resolution, client servicing
References
References available upon request.
Timeline
Account Manager
National Foods - MKTG Consultants
06.2024 - 01.2025
Head of Training and Development
MKTG Consultants
09.2021 - 07.2024
Training Manager
National Foods - MKTG Consultants
08.2020 - 08.2021
OSHC Assistant
Camp Australia
05.2019 - 09.2019
Customer Service Representative
Harvey Norman
07.2018 - 11.2018
Sales Associate
Motorola Mobility
10.2016 - 10.2016
Bachelor of Commerce - Accounting & Marketing
University of New South Wales
O-Levels -
The C.A.S School
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