Simon Willeman
Los Angeles
Summary
Product-focused professional with 6 years of experience in lighting controls and technical sales, with a strong foundation in product lifecycle management, competitive research, and translating customer needs into actionable requirements. Proven ability to bridge the gap between R&D teams, the market, and overall corporate strategy.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Power Control and Emergency Product Market Manager
Electronic Theatre Controls Inc.
Burbank, CA
09.2024 - Current
- Listened to market feedback and steered product development across a portfolio that generates 85 million dollars per year in revenue
- Supported full product lifecycle management across development, analysis, and go-to-market functions.
- Collaborated with R&D teams to define requirements, document user stories, and drive product development discussions.
- Monitored profit margins and sales forecasts while conducting competitive research and customer interviews to inform product development decisions.
- Delivered product demonstrations, presented at trade shows, and led training sessions; traveled regularly (up to 30%) to represent the product line.
Field Project Coordinator
Electronic Theatre Controls Inc.
Burbank, CA
07.2022 - 09.2024
- Supported regional sales efforts by partnering with dealers, reps, and consultants to design and specify theatrical and architectural lighting control systems, including layouts, risers, and system documentation.
- Coordinated with internal quotations, customer service, and product management teams to define project requirements and deliver tailored solutions.
- Conducted dealer and rep training seminars, managed loan and demo equipment, and maintained CRM sales activity data.
- Represented the company at trade shows and sales events; field-based role with up to 50% travel.
Project Coordinator/System Designer
Cross Light Inc.
Cincinnati, OH
05.2020 - 05.2022
- Designed and drafted DMX-based entertainment and architectural lighting control systems in AutoCAD LT, generating BOMs, quotations, and submittal packages.
- Coordinated with architects, engineers, and electrical contractors to develop specifications and explain control system design.
- Conducted site visits to document existing systems and supported dealer networks through project bidding and scope definition.
Product Assurance Specialist
High End Systems - An ETC Company
Austin, TX
05.2019 - 08.2019
- Beta test daily Hog 4 software builds and report discovered bugs through JIRA
- Work with end users and customer support teams to assist with software troubleshooting to resolve on-site issues
- Assist in creation of technical documents to be included in Hog 4 software manual
- Create DMX profiles for newly developed lighting fixtures
- Provide feedback to engineering teams on new software elements
Lighting Technician
Dodd Technologies Inc.
Pendleton, IN
05.2018 - 08.2018
- Work on show sites leading small crews to load in, run, and load-out various live entertainment and corporate events
- Work in the production shop to prep shows and return the equipment back to inventory using R2 rental management software
- Generated paperwork for rentals and returns
- Perform minor maintenance and repair on company’s lighting equipment
- Attend fixture shootouts to provide feedback on future company lighting purchases
- Travel with a small crew for a touring corporate event
Education
BFA - Lighting Design and Technology
University of Cincinnati - CCM
Cincinnati, OH05-2020
Minor - Information Technology, Computer Networking
University of Cincinnati - CECH
Cincinnati, OH05-2020
Skills
- Drafting: Vectorworks Spotlight, AutoCAD LT
- Software: Adobe Suite, Microsoft Office Suite, Power BI
- Consoles: EOS, Hog4, MA2
- Computers: IPv4 Networking, Linux CMD line, Basic SQL, Computer Building/Maintenance
- Experience with: Public Bidding, Emergency Lighting Systems, and Event Planning
Certification
- Scissor/Boom/Forklift Operation
- Small UAS FAA
- Valid Drivers License
- CPR Certified (Adult, Child, Infant) and AED Certified
Timeline
Power Control and Emergency Product Market Manager
Electronic Theatre Controls Inc.
09.2024 - Current
Field Project Coordinator
Electronic Theatre Controls Inc.
07.2022 - 09.2024
Project Coordinator/System Designer
Cross Light Inc.
05.2020 - 05.2022
Product Assurance Specialist
High End Systems - An ETC Company
05.2019 - 08.2019
Lighting Technician
Dodd Technologies Inc.
05.2018 - 08.2018
Minor - Information Technology, Computer Networking
University of Cincinnati - CECH
BFA - Lighting Design and Technology
University of Cincinnati - CCM