Simone Stancil
Los Angeles
Summary
Dynamic media professional with a proven ability to engage audiences through compelling storytelling and strategic content creation. Achieved a 35% increase in readership at Blavity News while producing high-traffic news stories. Committed to utilizing a diverse skill set to boost brand visibility and connect authentically with target audiences.
Overview
8
8
years of professional experience
Work History
Freelance Writer
Notedd
Los Angeles
10.2022 - 04.2025
- Produced creative evergreen copy for Black and female-owned media platform Notedd, boosting audience engagement and website traffic for readers
- Reached out to stakeholders and change makers to conduct interviews and curate content that is relevant to the Black community
- Pitched unique story angles and topics ranging from finances, home improvement and health and wellness in an effort to resonate with readers across demographics
Staff Writer
Blavity Inc.
Philadelphia
03.2021 - 10.2021
- Produced 4-5 daily news stories, consistently achieving over 1 million weekly page views, driving engagement and readership by 35%
- Expertly covered a wide spectrum of topics related to Black America, including TV/Film, music, politics and lifestyle, providing insightful and relevant content to readers
- Conducted engaging and informative Facebook Live interviews with various talents on a regular basis, expanding Blavity's reach and fostering audience interaction
- Researched, interviewed, and composed news articles with a strong commitment to accuracy, timeliness, and editorial quality, contributing to the credibility and reputation of Blavity, Inc.
- Collaborated with editorial and production teams to develop and execute content strategies, ensuring that our coverage remained fresh, timely, and aligned with the company's mission and goals
News Anchor & Reporter
Temple Update
Philadelphia
09.2017 - 05.2019
- Anchored and reported for Emmy award-winning live newscast, Temple Update, delivering timely and engaging news content to viewers
- Collaborated in generating story concepts and played a pivotal role in content creation by assisting in writing, shooting, and editing news pieces
- Filmed, edited, and produced compelling bi-weekly stories while serving as the 2018 London Correspondent, providing unique and in-depth coverage of local and international events
- Conducted on-site interviews and gathered essential information to develop accurate and informative news segments
- Actively contributed to the overall success of the news team by staying up-to-date with current events, conducting research, and maintaining a strong commitment to journalistic integrity
- Emmy award-winning live newscast
News Apprentice
Fox 29 WTXF
Philadelphia
09.2018 - 12.2018
- Commanded a remarkable 40% spike in-studio audience turnout for the 'The Class H Room' game show
- Spearheaded the curation of engaging digital content for all of Good Day Philadelphia's social media platforms, enhancing audience engagement and online presence
- Coordinated and facilitated live news segments with reporters and photographers, both in-studio and on location in the field, ensuring seamless on-air delivery of breaking news stories
- Collaborated closely with the production team to assist in the creation and execution of compelling news stories, contributing to the station's reputation for timely and informative reporting
- Conducted thorough research and fact-checking to support the development of accurate and credible news stories, ensuring the highest standards of journalistic integrity were maintained
Radio Assistant
WURD
Philadelphia
05.2017 - 08.2017
- Achieved a remarkable 20% boost in audience viewership and social media engagement by implementing innovative strategies and promoting engaging content, expanding the station's reach and impact across Philadelphia
- Provided live commentary on "Wake Up with WURD" talk show, engaging the audience with meaningful discussions and enriching program content
- Led story pitch brainstorming sessions that connected hosts and on-air guests, enriching show content and boosting audience engagement
- Researched and prepared on-air content, providing hosts with relevant and up-to-date information that elevated the show's quality
- Collaborated closely with the production team, actively participating in various aspects of radio broadcasting, from content creation to technical operations, thereby gaining comprehensive experience in radio production
Education
Bachelor of Arts - Journalism, Theatre Minor
Temple University
Philadelphia, PA05-2019
Digital Communications And Multimedia
Foundation For International Education
London, United KingdomSkills
- Content Planning
- Copywriting
- Live Television
- On-Camera Interviewing
- Social Trends
- AP ENPS
- WordPress
- Slack
- WIX
- Adaptability
- Microsoft Office Suite
- Content creation
- Editorial planning
- Brand messaging
- Story pitching
- Website copy
- Investigative writing
- Exceptional storytelling
- Editing
- AP Style
- Journalism
- Excellent Grammar
- Broadcast Media
- Search Engine Optimization (SEO)
- Strategic Thinking
- Project Coordination
- Content Management Systems (CMS)
- Team Collaboration
- Data Analysis
- Digital Channels
- Social Media Marketing
- Decision-Making
Awards
- Highest Performing Writer at Blavity News | 1 million weekly page views
- National Academy of Television Arts and Sciences Emmy Recipient | 2018
- NBC Page Program Finalist
- Hearst Breaking News National Championship | Top 20 | 2018
- Lew Klein Excellence in the Media Award | 2018
- MTV's 'Promposal' Season 1, Episode 7 | Cameo Appearance
Languages
English, Fluent
Timeline
Freelance Writer
Notedd
10.2022 - 04.2025
Staff Writer
Blavity Inc.
03.2021 - 10.2021
News Apprentice
Fox 29 WTXF
09.2018 - 12.2018
News Anchor & Reporter
Temple Update
09.2017 - 05.2019
Radio Assistant
WURD
05.2017 - 08.2017
Bachelor of Arts - Journalism, Theatre Minor
Temple University
Digital Communications And Multimedia
Foundation For International Education