Simona Hiutin
Toronto,Canada
Summary
Strategic and results-driven marketing leader with extensive experience in B2B and B2C campaigns, brand strategy, and digital marketing. Proven success in leading global campaigns, driving demand, and positioning organizations as industry thought leaders. Recognized for delivering measurable results, building strong partnerships, and elevating brand visibility.
Overview
15
15
years of professional experience
Work History
Senior Marketing Manager
GE Vernova
01.2022 - Current
- Company Overview: Visit https://www.gevernova.com/software/products/gridos GridOS page and all subpages to view content from campaign
- Awarded the Electrification Software Excellence Award, personally recognized by Scott Reese, CEO of GE Vernova.
- Led the largest global software campaign for GridOS, GE Vernova’s Grid Orchestration Software—developed and executed an integrated content strategy across web, social, email, and digital platforms.
- Delivered 5 new webpages and 40+ assets including blogs, whitepapers, infographics, analyst reports, and eBooks.
- Directed the rebrand strategy for solution categories and market segments, aligning with business goals and brand standards.
- Resulted in the first fully branded and approved GE Vernova digital presence with unified messaging across all channels.
- Launched and managed the Grid Software LinkedIn Showcase Page—led social media strategy to drive awareness and establish thought leadership in grid modernization.
- Owned the global content calendar, ensuring timely, coordinated execution across all internal and external communications.
- Developed go-to-market messaging and creative briefs for GridOS and its product suite, maintaining cross-functional alignment across product, marketing, and corporate teams.
- Led SEO strategy for high-impact software pages—created content plans and partnered with web teams to implement SEO best practices.
- Designed and implemented a sales enablement program to equip the global sales team with training, tools, and resources for effective software positioning.
- Visit https://www.gevernova.com/software/products/gridos GridOS page and all subpages to view content from campaign
Marketing Manager
GE Vernova (Opus One)
01.2020 - 01.2022
- Elevated Opus One’s brand visibility in cleantech sector through impactful PR programs and partnerships.
- Led acquisition launch campaign in 2021, driving brand awareness, demand, and qualified leads.
- Managed partnerships with global media outlets, industry associations, and trade commissioners to expand influence.
Marketing Leader / Senior Marketing Manager
Climb Channel Solutions
01.2016 - 01.2019
- Redesigned digital presence, improving traffic, lead generation, and brand awareness.
- Responsible for the creation of all corporate marketing content to increase brand awareness and assist with enabling customer/partners.
- Planned and executed integrated marketing campaigns with vendor partners, driving 100% YoY revenue growth.
Marketing Manager
Rogers Communications
01.2015 - 01.2016
- Planned and executed marketing activities for direct mail campaigns by defining target market, creating relevant product value proposition, and designing competitive offers.
- Responsible for $15M budget for mass marketing campaigns across Internet, TV, Home Phone, and Smart Home products.
- Result: Increased sales by 15% YoY, boosted revenue 20%, and grew call volume 20% through strategic campaigns.
- Project lead for back-to-school campaign, created an integrated marketing and execution plan that included the development of pricing, promotion, advertising strategy, and marketing material while assisting the field sales team on campus selling strategy.
Campaign Marketing Associate
Bell Canada
01.2013 - 01.2015
- Led execution of flagship Samsung product launch, increasing mobility subscriber acquisition.
- Worked with various marketing teams to develop and manage a multi-channel marketing plan, including building and evolving positioning, creative and competitive strategies, and aligning product to specific customer segments.
- Created marketing plans on new device launches, ensuring competitive pricing and value proposition in conjunction with flawless execution on mass media, direct, and retail.
Business Financial Analyst
East Penn Canada
01.2011 - 01.2013
- Accountable for conducting customer profitability analysis for new and existing accounts.
- Investigated and explained operational and financial variances to budget, including interpreting company's financial results and provide effective strategic recommendations.
- Improved historical forecasting issue, to within, the predictable range of +/-10%.
Education
MBA - Marketing & Finance
Wilfrid Laurier University
01.2011
Bachelor of Science (B.Sc.) -
York University
Skills
- Strategic Marketing
- Campaign Development
- Product Launches
- Sales Enablement
- Copywriting
- Communication
- SEO
- Branding
- PR & Partnerships
- Microsoft Office
- Google Suite
- Adobe
- Salesforce
- Marketing Automation
- Wordpress
- Smartsheet
- Sprout Social
Websites
Awards
Electrification Software Excellence Award, CEO, GE Vernova
Timeline
Senior Marketing Manager
GE Vernova
01.2022 - Current
Marketing Manager
GE Vernova (Opus One)
01.2020 - 01.2022
Marketing Leader / Senior Marketing Manager
Climb Channel Solutions
01.2016 - 01.2019
Marketing Manager
Rogers Communications
01.2015 - 01.2016
Campaign Marketing Associate
Bell Canada
01.2013 - 01.2015
Business Financial Analyst
East Penn Canada
01.2011 - 01.2013
MBA - Marketing & Finance
Wilfrid Laurier University
Bachelor of Science (B.Sc.) -
York University
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