SIMON OZORIO

• Company Overview: Cascades Inc
• (Kingsey Falls, QC) RECOVERY+, a division of Cascades Inc
• (Etobicoke, ON)
• Led the content marketing and programming strategy across digital and traditional channels, ensuring a seamless alignment with brand goals while driving customer engagement and loyalty
• Drove the end-to-end execution of digital media campaigns, from ideation to delivery, boosting engagement and expanding the brand's social footprint through strategic community partnerships
• Cultivated strong, lasting relationships with external partners to guarantee flawless execution of marketing initiatives and promotions
• Championed brand communication that was impactful and resonated with internal and external stakeholders
• Managed cross-functional teams, nurturing a culture of collaboration, creativity, and relentless pursuit of improvement
• Developed and expertly managed an annual marketing budget of $450K, ensuring cost-effective execution of campaigns, technology upgrades, tradeshows, conferences, sales support, and employee engagement initiatives
• Delivered in-depth performance reports and analytics, providing insights to optimize future campaign strategies
• Designed communication strategies, spotlighting key organizational events
• Cascades Inc
• (Kingsey Falls, QC) RECOVERY+, a division of Cascades Inc
• (Etobicoke, ON)

12-month Contract

• Magazine Advertising management: Creative, booking and scheduling
• Sales Training (Team of 4 sales professionals)
• Managed Tele-Marketing cold calling team of students
• Website administration
• New product launch logistics and trademark management

• Functioned as a Brand Marketing Specialist for private-branded automotive tools and PM detection products
• Worked directly with global automotive Original Equipment Manufacturers (OEMs) to develop and promote private-label products
• This role requires a blend of strategic marketing expertise, product development knowledge, and brand positioning skills to ensure the successful launch and growth of customized automotive products
• Reduced material costs by 50% by implementing an in-house label production program
• Increased sales volume by threefold within six years
• Project coordination with a team of graphic designers, product managers, and customer service
• Identified channel marketing efforts and co-op advertising plans for domestic and international sales
• Handled all B2B private branded accounts for product development and sales support materials
• Implemented corporate marketing plans, budgets, and advertising
• Managed all tradeshow activities: bookings, layout, staffing, and rentals

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Managed internal Sales team of 5.
• Developed tele-marketing communications strategy for consistency and target messaging.
• Graphic design: Monthly sales flyer, magazine ads and product packaging.
• Pricing strategy and sales functions