Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
Generic

Simon Chen

Victoria

Summary

Results-driven leader with proven experience in building and scaling NFT communities and projects. Skilled in strategic operations, digital marketing, and team management, with a track record of driving user growth, engagement, and revenue. Adept at using data to optimize performance and lead cross-functional teams. Passionate about innovation in blockchain and Web3, with strong communication and partnership-building abilities.

Overview

2
2
years of professional experience

Work History

Chief Marketing Officer

Base Foxes
02.2024 - 05.2024
  • Developed and executed marketing strategies that grew Base Foxes’ community to over 10,000 active members within one month of social launch.
  • Managed advertising budgets totaling $5,000+.
  • Implemented influencer and partnership programs that contributed to a 50% increase in brand awareness and doubled organic reach.
  • Led social media campaigns that boosted Twitter followers by 120% and increased community engagement by 200%.

Chief Marketing Officer

Phantom Mages
05.2023 - 12.2023
  • Led all marketing and community efforts for, helping the project sell out in 2 hours and reach over $400,000+ in trading volume.
  • Grew the Twitter from 0 to 12,000+ followers and built an active Discord community of over 15,000 members, all through organic marketing, engaging storytelling, and strategic collabs.
  • Established partnerships with 10+ top NFT communities.
  • Managed our marketing budget and influencer promotion deals.
  • Worked closely with the art and dev teams to make sure our branding, lore, and roadmap matched what the community wanted and what the market responded to.

Chief Operating Officer

Primal DAO
04.2022 - 10.2022
  • Oversaw daily operations and community growth for PrimalDAO, a crypto community delivering research, alpha, and tools to over 10,000+ engaged members across Discord.
  • Grew our Twitter following to 15,000+ through consistent branding, viral content, and community interaction.
  • Oversaw the launch of our alpha feed, which consistently reached 300–500 daily active readers, with some of our best calls returning 10x+.
  • Managed the recruitment and onboarding of all team members, building a strong, dedicated team to support growth and operations.
  • Directed a successful NFT mint event that sold out instantly during the public sale, generating over 2,300 SOL (~$350,000) in trading volume on the secondary market.

Education

High School Diploma -

Claremont Secondary School
Victoria, BC

Bachelor of Commerce - Business And Computer Science

University of British Columbia
Vancouver, BC
05-2029

Skills

  • Strategic Operations & Team Leadership
  • Community Building & Engagement
  • NFT Project Development & Management
  • Digital Marketing & Social Media Growth
  • Data-Driven Decision Making & Analytics
  • Budget Management & Cost Optimization
  • Recruitment & Talent Onboarding
  • Growth Strategy & User Acquisition
  • Partnership Development & Collaboration

Languages

English
Native or Bilingual

Timeline

Chief Marketing Officer

Base Foxes
02.2024 - 05.2024

Chief Marketing Officer

Phantom Mages
05.2023 - 12.2023

Chief Operating Officer

Primal DAO
04.2022 - 10.2022

High School Diploma -

Claremont Secondary School

Bachelor of Commerce - Business And Computer Science

University of British Columbia

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Simon Chen