Simi Gill
Account Executive
Mississauga
Overview
7
7
years of professional experience
3
3
Certifications
Work History
Account Executive
PlaybookCo
05.2023 - Current
- Led the planning and execution of numerous successful events, including corporate conferences, trade shows, brand activations, and private functions.
- Acted as day-to-day client lead across multiple accounts, overseeing cross-functional collaboration with creative, production, and logistics teams to deliver impactful, on-brand experiences.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Nurtured and built relationships with vendors, venues and industry contacts to negotiate/obtain the best pricing and services.
- Developed strategic program briefs and marketing roadmaps aligned with brand goals, working closely with clients to ensure seamless execution from ideation to post-launch analysis.
- Owned program budgets up to $850K+, overseeing forecasting, expense tracking, and reconciliation to ensure projects were delivered on budget and with maximum ROI
- Identified and secured strategic sponsorship opportunities by researching potential sponsors, assessing brand alignment, and developing compelling proposals and pitch decks to present value-driven opportunities ultimately, negotiating favorable contracts that maximized ROI for clients
- Led post-activation reporting and client debriefs, providing strategic insights and learnings to inform future programming and identify areas for optimization
- Assisted in hiring, onboarding and managing summer interns.
- Specialized in developing and executing experiential campaigns for regulated industries including alcohol and cannabis, ensuring compliance with all legal marketing standards.
Event Manager (3-month Contract)
Smak
10.2022 - 12.2022
- Hired, cross-trained and managed 20+ staff members for event-specific functions and assessed employees' understanding of associated processes and procedures
- Solicited feedback from clients to assess event success and uncovered opportunities for improvement
- Evaluated team of 20+ employees' strengths and assigned daily tasks based upon experience and training
- Maximized performance by monitoring daily activities and mentoring team members
- Recruited and hired top performers to add talent and value to department
Copywriter
Leafythings Canada
04.2021 - 11.2022
- Produced original, creative content for promotional advertisements and marketing materials
- Wrote copy for social posts and online blogs with 100% grammatical accuracy
- Delivered editorial guidance to facilitate delivery of top-quality content
- Increased monthly organic website traffic by 25% using inbound marketing techniques like blogging, and article writing
- Customized brand message to reach and capture target audience interest and drive engagement
Program Manager
Leafythings Canada
04.2021 - 09.2022
- Led team of 4 in overseeing all aspects of social media strategy, increasing Facebook following by 2x and Instagram following by 4x
- Managed teams of 20+ employees, overseeing hiring, training and scheduling
- Planned and executed internal, external marketing events, trade shows and vendor fairs
- Developed post-event reports to determine effectiveness of each event
- Managed administrative logistics of planning, booking and promoting over 25+ events
- Recruited top talent to maximize profitability
- Reached out to qualified referral candidates to obtain applications, reviewed resumes and interviewed applicants to evaluate work history and other qualifications
- Maintained optimal staffing levels by tracking vacancies and initiating recruitment and interview processes to identify qualified candidates
Administrative Specialist - Site Manager
Switch Health
04.2020 - 04.2021
- Managed 100+ patient interactions per day, giving detailed, personalized, friendly, and polite service
- Answered incoming general inquiries from clients/patients regarding results via phone and email
- Managed scheduling and assignment while monitoring staff, customer service, and reinforcing clinic/testing site goals
- Maintained supplies inventory by checking stock to determine inventory level and ordering new supplies when inventory runs lows
- Developed and managed accurate and confidential patient records
- Offered basic guidance regarding educational and informational resources, testing, isolation and medical consultation for those exposed to people with COVID-19
Experiential Marketing Field Manager
Blast Marketing
09.2018 - 04.2020
- Coordinated over 100+ sponsorship brand activations and events
- Liaised with staff & outside vendors to set up events and activations to meet client's needs
- Continually maintained and improved company's reputation and positive image in markets served
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion
- Communicated product information with confidence and educated consumers regarding brand benefits, and services with the goal of developing brand loyalty
- Developed team communications, established team priorities, maintained schedules and monitored performance of over 35+ members
Education
Graduate - Advanced Diploma Business Marketing
Mohawk College Mckeil School of Business
Hamilton 2019.09 - 2022.02
Skills
Event Coordination
Budget management
Managing client relationships
Teamwork and collaboration
Multitasking
Certification
CPR and First Aid Certified
Timeline
Account Executive
PlaybookCo
05.2023 - Current
Event Manager (3-month Contract)
Smak
10.2022 - 12.2022
Copywriter
Leafythings Canada
04.2021 - 11.2022
Program Manager
Leafythings Canada
04.2021 - 09.2022
Administrative Specialist - Site Manager
Switch Health
04.2020 - 04.2021
Experiential Marketing Field Manager
Blast Marketing
09.2018 - 04.2020
Graduate - Advanced Diploma Business Marketing
Mohawk College Mckeil School of Business
2019.09 - 2022.02
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