Sima Tekinlig
Strategic Media Planning And Marketing Specialist
Markham,ON
Summary
PROFESSIONAL SUMMARY
Dedicated and results-driven professional with a solid background in strategic media planning, corporate communication, and marketing management. Dynamic and versatile professional seeking a challenging role in either the corporate or agency sector. Eager to utilize extensive experience in media planning, corporate communication, and marketing management to drive impactful strategies and foster business growth. With a keen understanding of both client-side and agency operations, I aim to contribute to a forward-thinking organization, leveraging my skills to deliver innovative solutions and drive comprehensive marketing initiatives that achieve tangible results. Proven ability to manage brand identity, execute content marketing strategies, and deliver exceptional results within stringent timelines. Fluent in Turkish and proficient in English with excellent communication and critical thinking skills.
Overview
12
12
years of professional experience
2
2
years of post-secondary education
2
2
Certifications
Work History
CORPORATE COMMUNICATIONS SUPERVISOR
Ronesans Holding
Istanbul
01.2017 - 01.2018
- Oversaw corporate communication activities and media relations, ensuring adherence to brand guidelines and messaging consistency.
- Spearheaded social media campaigns, managing accounts across various platforms and delivering engaging content.
- Led the execution and optimization of paid social media campaigns, contributing to enhanced brand visibility and engagement.
- Collaborated with internal stakeholders to develop targeted media campaigns aligned with business objectives.
- Generated detailed analytics reports to measure the performance of social media channels.
CORPORATE COMMUNICATION SENIOR SPECIALIST
Alternatif Bank
Istanbul
09.2011 - 06.2014
- Developed and executed comprehensive communication strategies aligned with the bank's business goals.
- Managed the bank's social media presence, enhancing brand awareness and engagement through effective content planning and posting.
- Ensured consistent brand messaging and identity across various communication channels and materials.
- Orchestrated corporate events, press conferences, and media briefings to promote the bank's initiatives and achievements.
- Facilitated internal communication through newsletters, intranet updates, and announcements, fostering a sense of community among employees.
- Implemented and managed SEO/SEM strategies, effectively improving online visibility and sustainable growth.
- Optimized Google Ads campaigns, achieving cost-effective results and maximizing budget efficiency.
STRATEGIC MEDIA PLANNING SPECIALIST
Mindshare, GroupM
Istanbul
01.2010 - 01.2011
- Collaborated with client and account teams to develop strategic media plans aligned with marketing objectives and consumer insights.
- Presented annual brand and media strategies, incorporating consumer insights and industry trends for Nestlé brands.
- Coordinated cross-functional teams to ensure seamless execution of media plans and strategies.
- Fostered strong client relationships, contributing to successful account management and business growth.
ACCOUNT PLANNING EXECUTIVE
OMD, Omnicom Media Group
Istanbul
01.2007 - 03.2010
- Managed all aspects of annual media buying, media strategy, and planning for multinational clients, including Henkel, Schwarzkopf, Intel, BMW, and Mini Cooper.
- Developed and executed media communication campaigns across a diverse range of channels, including print, out-of-home (OOH), television, radio, and digital marketing, successfully aligning with the distinctive brand objectives of each client.
- Formulated and optimized media strategies in consultation with the marketing departments of corporate clients, fostering cohesive and productive partnerships to achieve mutual business goals.
- Collaborated closely with creative agencies to design and implement compelling marketing campaigns, ensuring consistent brand messaging and enhanced market presence for the esteemed brands.
- Successfully managed and optimized media and communication budgets, utilizing data-driven insights and analytics to deliver comprehensive reports and optimize campaign performance.
- Acted as a trusted consultant, providing strategic guidance and recommendations to clients, leveraging a deep understanding of consumer behavior and market trends to deliver effective media strategies and campaigns that resonated with the target audience.
Global Energy Network Institute
San Diego
05.2006 - 08.2006
- Worked as an intern in research department contributing to research new articles on the six primary renewable resources
- Prepared articles to update and add on GENI’s website
- Responsible for taking on high voltage interconnections between nations around the world and organized them by region.
Education
Graduate Certificate - Business Administration
York University
Toronto, ON 08.2022 - 04.2023
Graduate Certificate - Advertising - Digital Media Management
Durham College
Oshawa, ON 08.2021 - 05.2022
Master's Degree - Strategic Brand Management
Marmara University
08.2017 - 06.2018
Bachelor’s degree - Business Administration
Anadolu University
01.2011 - 1 2014
Skills
Digital Media Management, Media Planning and Buying, Marketing Communication, Brand Management, Social Media Management, Creative and Innovative Thinking, Media Planning and Buying, Content Marketing, SEO/SEM, Strategy, Cultural Awareness, Excellent Communication Skills, Critical Thinking Abilities, Multitasking Expertise, Skilled in leading successful marketing campaigns, adept at leveraging a diverse skill set, including expertise in Canva, Adobe Creative Suite, TGI, Telmar, Comscore, Gemius, Google Ads, Google Analytics, HubSpot Content Management, and SEO/SEM
Certification
Advanced Certificate in Google Analytics
Timeline
Advanced Certificate in Google Analytics
12-2025
HubSpot Content Management Certificate
12-2024
Graduate Certificate - Business Administration
York University
08.2022 - 04.2023
Graduate Certificate - Advertising - Digital Media Management
Durham College
08.2021 - 05.2022
Master's Degree - Strategic Brand Management
Marmara University
08.2017 - 06.2018
CORPORATE COMMUNICATIONS SUPERVISOR
Ronesans Holding
01.2017 - 01.2018
CORPORATE COMMUNICATION SENIOR SPECIALIST
Alternatif Bank
09.2011 - 06.2014
Bachelor’s degree - Business Administration
Anadolu University
01.2011 - 1 2014
STRATEGIC MEDIA PLANNING SPECIALIST
Mindshare, GroupM
01.2010 - 01.2011
ACCOUNT PLANNING EXECUTIVE
OMD, Omnicom Media Group
01.2007 - 03.2010
Global Energy Network Institute
05.2006 - 08.2006