Sima Behzad

• Sales & Revenue Generation: Efficiently converts high-volume inbound calls and digital inquiries into active buyers. Utilizes strategic up-selling and cross-selling techniques to maximize order value and introduce premium services.
• Consultative Approach: Practices active listening to understand client needs, address objections professionally, and deliver targeted solutions that rescue potentially lost sales.
• End-to-End Processing: Manages the entire purchasing journey, including accurate data entry, payment processing, and account setup.
• CRM & Data Integrity: Consistently maintains precise, up-to-date customer profiles and interaction logs to keep the sales pipeline organized.
• Performance Driven: Reliably meets or exceeds monthly sales quotas, conversion rates, and strict call-quality benchmarks.

• Remote Territory Management: Developed and expanded the international medical equipment market completely from a remote location, successfully hitting sales targets without an on-site presence.
• End-to-End Virtual Selling: Executed the full sales lifecycle digitally, using video calls, phone, and messaging to consult with clinic owners and medical specialists.
• B2B & Executive Negotiations: Pitched product value, pricing structures, and ROI analysis remotely to hospital executives (CEOs/CFOs) and procurement teams to secure contracts.
• Cross-Border Relationship Building: Managed daily communication and cultivated long-term relationships with key surgeons, physicians, and clinic managers across various time zones.
• Digital Product Demonstrations: Organized and led virtual product presentations, utilizing technical specifications and video walk-throughs to train clinical staff on medical device features.

• Intraoperative Guidance: Provide expert, real-time direction to surgeons and scrub nurses on the precise assembly, alignment, and sequencing of orthopedic instruments and prosthesis components.
• Crisis Management & Troubleshooting: Instantly resolve unexpected mechanical or instrumentation issues during surgery to protect patient safety and maintain OR efficiency.
• Pre- & Post-Op Logistics: Lead case verification by coordinating implant inventory and backup sizes with surgeons, audit surgical sets post-op, and collaborate with CSSD to guarantee total sterilization compliance.
• Clinical Expertise: Deeply knowledgeable in hip/knee anatomy, aseptic techniques, and operating room workflows, maintaining exceptional composure and communication under pressure.

• Business Development & Sales Growth: Drove territory revenue by identifying new market opportunities and securing high-value medical equipment sales with hospitals, specialized clinics, and clinical specialists.
• Executive & Consultative Selling: Partnered directly with clinical staff to deliver tailored product solutions and presented financial value and ROI directly to hospital executives ($\text{CEOs/CFOs}$) and procurement teams.
• Relationship & Account Management: Cultivated long-term strategic relationships with key surgeons, physicians, clinic owners, and purchasing managers to ensure continuous business.
• Technical Training & Lifecycle Management: Conducted hands-on product trials, trained clinical and operating room staff on safe device utilization, managed complex RFPs/bids, and negotiated contracts and service agreements.
• Team Leadership: Mentored and field-coached junior sales representatives to improve team performance and strategy execution.

Administration & Operations Patient & Clinical Coordination Supply & Relationship Management

• Clinic & Data Management: Oversees day-to-day office workflows, maintains compliant electronic medical/business records, and manages equipment service logs.
• Financial Tasks: Handles basic billing, invoicing, payment processing, and vendor bill management.
• End-to-End Care Coordination: Schedules appointments, coordinates surgery times, and manages post-operative follow-ups and recovery tracking.
• Insurance Liaison: Manages paperwork and communication with private insurance companies to secure patient coverage approvals.
• Inventory Control: Tracks medical equipment stock, processes orders, and handles shipping/receiving to ensure clinical supplies are always available.
• Stakeholder Relations: Serves as the primary point of contact for medical specialists, clinic owners, and hospital procurement staff.