Sim Malhotra
BC
Summary
eCommerce marketing leader with a long-standing commitment at Aritzia, driving successful campaign launches week over week, and enhancing team efficiency every step of the process. Expert in content analysis and workflow delegation, I foster collaboration and accountability while leveraging data insights to optimize user experiences. Passionate about trend forecasting, understanding what the customer truly wants, and working closely with the team to achieve the best outcome.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Manager, Content Management, eCommerce Marketing
Aritzia
01.2024 - Current
- Lead and mentor a growing team of 5, evolving the structure from a two-person function to a scalable, efficient operation supporting all seasonal and weekly campaign launches.
- Oversee end-to-end eComm campaign execution across site and app platforms, ensuring flawless delivery of assets, messaging, and brand experience.
- Partner cross-functionally with brand marketing, creative, merchandising, and development teams to align timelines, priorities, and business goals.
- Co-managed the successful launch of Aritzia’s new website while maintaining business-as-usual campaign cadence, navigating complex change management across multiple teams.
- Supported the launch of the Aritzia app, learning new tools and workflows in a fast-evolving digital environment.
- Establish and optimize seasonal workbacks, ensuring teams stay aligned on milestones, deliverables, and resource planning.
- Drive a culture of collaboration, accountability, and professional growth within the eComm content team.
Senior Associate, Content Management, eCommerce Marketing
Aritzia
01.2022 - 01.2024
- Manage the publishing of marketing campaigns WoW for Aritzia.com
- Assisted in the optimization and streamlining of intake requests, content governance and setting guiding principles for processes within content management
- Overseen and supported the publishing of SIV, Super World Microsite, Clientele, etc. on Aritzia’s eCommerce platform, all contributing to the business increase in overall sales
- Manage and report on weekly insights for content across .com and new brand launches, supporting the team with recommendations and key optimizations season over season to provide the most seamless user experience through content
Senior Style Advisor
Aritzia
01.2016 - 01.2021
- Attained Senior status; through exceptional customer service and consistently exceeding projected business targets
- Maintains professional client relationships, offering personalized services to show appreciation
Brand Manager
Exchange Digital Marketing Agency
01.2020 - 12.2020
- Directed marketing initiatives for Exchange Agency to enhance brand visibility.
- Cultivated strong agency relationships while ensuring integrity across company platforms.
- Analyzed digital trends to align with clients’ evolving needs and objectives.
- Created and reviewed proposal content, alongside copy for all marketing platforms.
Membership Development Coordinator
Chartered Professionals of Human Resources
01.2019 - 12.2019
- Client relationship management while promoting the CPHR designation.
- Coordinated, planned, and executed the largest HR conference in Manitoba, Canada.
- Maintained the member database, in addition to processing and approving 150 new member applications.
Merchandise Buyer and Marketing Coordinator
Yash Global Ltd.
01.2016 - 01.2018
- Organized and managed shipment orders - processing and pricing goods monthly
- Led merchandise decision making based on market analysis and consumer trends
- Managed social media reach, accountable for growing the Instagram presence by 3K followers
Education
Bachelor of Commerce, Honours - Marketing and International Business
University of Manitoba
Canada01.2021
Master’s Program -
Kedge Business School
Bordeaux, France01.2019
Skills
- Lead workflow delegation across team members, managing priorities, and business needs
- Enjoy trend forecasting and qualitative research to understand the best course of action to implement any well-informed decision
- Content analysis using Google Analytics and Tableau to organize standardized post-mortem reports, WoW
- Intermediate proficiency in using Salesforce to publish content on Aritzia’s eCommerce site
- Proficient in Contentful backend
- Leverage Excel daily to manage processes and content initiatives
- Self-motivated, creative, collaborative, attentive to detail, personable, empathetic, organized, and time efficient
Certification
- Aritzia Coats for Kids - 2025
- Minerva Mentorship Program - 2025
- UMSU Scholarship $750 - Awarded for excellence in academic achievement at the University of Manitoba
- Best National Fundraising Event Award - Awarded by National Awards Canada! - Cystic Fibrosis
- Minerva Mentorship Program - 2025
- UMSU Scholarship $750 - Awarded for excellence in academic achievement at the University of Manitoba
- Best National Fundraising Event Award - Awarded by National Awards Canada! - Cystic Fibrosis
Timeline
Manager, Content Management, eCommerce Marketing
Aritzia
01.2024 - Current
Senior Associate, Content Management, eCommerce Marketing
Aritzia
01.2022 - 01.2024
Brand Manager
Exchange Digital Marketing Agency
01.2020 - 12.2020
Membership Development Coordinator
Chartered Professionals of Human Resources
01.2019 - 12.2019
Senior Style Advisor
Aritzia
01.2016 - 01.2021
Merchandise Buyer and Marketing Coordinator
Yash Global Ltd.
01.2016 - 01.2018
Bachelor of Commerce, Honours - Marketing and International Business
University of Manitoba
Master’s Program -
Kedge Business School