Silvia Hernandez-Palma
Toronto
Summary
A results-driven Marketing Professional with over 7 years of experience in administrative support, business development, and tourism marketing. Proven expertise in developing and implementing destination marketing plans, creating compelling digital assets, and strengthening online presence. Possesses a strong foundation in project coordination, community engagement, and data analysis, with a dedicated understanding of Anishinabek customs and traditions.
Overview
10
10
years of professional experience
Work History
Marking Manager
DDCX Indigenous Kitchen
04.2022 - Current
- Developed and implemented efficient management strategies to optimize employee utilization.
- Trained and supervised staff on best practices for customer service operations.
- Analyzed culinary trends and customer feedback to enhance service delivery and operational efficiency.
- Coordinated with local authorities to ensure compliance with regulations and safety standards to ensure we met with current needs of the event.
Event Planner
Centennial College - Progress Campus
02.2023 - 06.2025
- Coordinated logistics for Indigenous events, ensuring seamless execution and participant satisfaction.
- Developed event timelines and budgets, optimizing resource allocation for maximum impact.
- Collaborated with vendors to secure services and negotiate contracts, enhancing cost-effectiveness.
- Led post-event evaluations to assess success and identify areas for improvement in future planning.
Sales and Events Marketing Manager
Kukum Kitchen
03.2016 - 11.2022
- Developed and executed marketing strategies for promotional events, enhancing brand visibility and customer engagement.
- Collaborated with cross-functional teams to align marketing efforts with overall business objectives.
- Increased event attendance rates by creating engaging promotional materials and employing targeted marketing strategies to reach potential attendees.
- Fostered a culture of continuous improvement within the team by encouraging open communication, collaboration, and ongoing professional development.
- Coordinated logistics for events, ensuring seamless execution of all operational elements.
Skills
- Marketing strategy
- Event logistics
- Budget management
- Vendor negotiation
- Team leadership
- Trend analysis
- Contract management
- Brand visibility enhancement
- Post-event evaluation
- Operational efficiency
- Tasks delegation
- Problem-solving
- Time management
- Attention to detail
- Teamwork and collaboration
Timeline
Event Planner
Centennial College - Progress Campus
02.2023 - 06.2025
Marking Manager
DDCX Indigenous Kitchen
04.2022 - Current
Sales and Events Marketing Manager
Kukum Kitchen
03.2016 - 11.2022