SILPA KALLUNGAL
Richmond,BC
Summary
Dynamic Social Media Marketer experienced in online marketing and strategic content planning. Willingness to take on added responsibilities to meet team goals. Proven skills increasing customer engagement and business visibility in online search through successful SEO approaches. Goal-oriented professional with expertise in data analytics. History of developing impactful marketing plans driving new traffic to websites.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
The Digitants
03.2020 - 03.2024
- Designed paid client ads for use on diverse social media platforms.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Executed email marketing campaigns and digital initiatives to enhance lead generation and improve website traffic for clients from different industries.
- Directed creative process for online ads.
- Analyze and optimize campaign result.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Optimized website content and images to improve search engine rankings.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
Social Media and Email Marketing Specialist
Lakme Lever
11.2018 - 02.2020
- Collaborated with software developers and analytics team, and implemented new digital marketing campaigns to increase sales and brand awareness.
- Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
Social Media Specialist, Content Developer
Kalyan Kendra
01.2018 - 10.2018
- Optimized social media content and images to improve search engine rankings.
- Researched current trends and best practices to develop innovative and impactful campaigns.
- Designed and managed different social media handles.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Produced original, creative content for promotional advertisements and marketing materials.
- Answered product and service questions, suggesting other offerings to attract potential customers.
Content and Social Media Designer
Kalyan Silks
11.2015 - 12.2017
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Created and managed social media campaigns to increase brand engagement.
- Improved website visibility through development and implementation of SEO strategies.
- Researched and developed Content Strategy for Ecommerce channel to improve organic search traffic.
Education
MBA - Marketing Management And, Systems And Operations
University of Calicut
Calicut, India08.2015
Bachelor of Science - Costume And Fashion Designing
University of Calicut
Calicut, India03.2013
Skills
- Social Media and Promotions
- Online Content Development
- Search Engine Optimization Practices
- Email Promotions
- Competitor Review
- Strategic Development
- Web Analytics Tracking
- Microsoft Office
- Paid Advertising
- Insights Evaluation
- Google Analytics
- Team Leadership
Certification
- Pardot
- Digital Marketing Master class
- SAP ERP ECC 6.0
- Adobe Photoshop
Timeline
Digital Marketing Specialist
The Digitants
03.2020 - 03.2024
Social Media and Email Marketing Specialist
Lakme Lever
11.2018 - 02.2020
Social Media Specialist, Content Developer
Kalyan Kendra
01.2018 - 10.2018
Content and Social Media Designer
Kalyan Silks
11.2015 - 12.2017
MBA - Marketing Management And, Systems And Operations
University of Calicut
Bachelor of Science - Costume And Fashion Designing
University of Calicut
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