Silky Ishpujani
Surrey,Canada
Summary
Marketing Coordinator with a history of delivering results through strategic planning and data-driven execution. Seeking to enhance brand success through dynamic marketing initiatives.
Overview
7
7
years of professional experience
Work History
MARKETING COORDINATOR / Administrative Assistant
Duggal Mortgages
01.2023 - Current
- Utilized MailChimp to orchestrate email marketing campaigns, increasing open rates by 25% and click-through rates by 20%.
- Managed and optimized the company website, resulting in a substantial 20% boost in organic web traffic and a 15% improvement in user engagement.
- Leveraged Adobe Illustrator and Canva for graphic design, enhancing the visual appeal of social media posts and advertisements, driving a 20% increase in social media engagement.
- Crafted compelling social media content, including posts and reels, which led to a notable 50% growth in social media followers and a 20% boost in engagement.
- Developed persuasive scriptwriting for marketing videos, improving viewer retention and conversion rates by 10%.
- Generated high-quality blog posts and articles, contributing to a remarkable 25% increase in website leads and a 15% rise in content shares.
- Successfully organized events, resulting in generating a 25% increase in brand visibility.
- Managed and optimized the Google Business Page, increasing online reviews by 15% and local search visibility by 10%.
Social Media Content Creator
Skypod Immigration Consulting
11.2022 - 07.2023
- Developed and executed comprehensive marketing campaigns to increase brand visibility and drive customer engagement, resulting in 15% growth in social media following.
- Analyzed consumer trends to identify customer needs and preferences, informing the development of targeted marketing strategies and product positioning that led to a 10% increase in customer satisfaction.
- Managed content creation for social media platform, resulting in a 30% increase in online lead generation and a 25% boost in conversion rates.
ASSISTANT PROFESSOR IN FASHION DESIGN
Apeejay College of Fine Arts
07.2016 - 12.2021
- Facilitated learning experiences in Adobe Illustrator and Adobe Photoshop, resulting in a 20% improvement in student proficiency and achievement.
- Orchestrated and managed all aspects of the 'Lavanya' fashion show, including concept development, student team coordination, and event execution, resulting in a 30% increase in audience attendance and positive media coverage.
- Conducted impactful research in the field of fashion design, leading to the publication of a peer-reviewed paper in ACFA Journal- Descriptio, with ISSN No 2249-4480. The paper, titled 'Traditional Elegance (Revival of Ikat Fabrics),' contributed to the academic discourse and garnered recognition within the industry.
- Taught and guided students in various aspects of fashion design, including practical skills in Adobe Illustrator and Adobe Photoshop. Mentored and supervised final-year students in the successful execution of a high-profile fashion show event titled 'Lavanya' - APJ, India.
Education
Business Administration Post Baccalaureate Diploma - Marketing
Capilano University
North Vancouver, BC06.2023
Bachelor of Design - Fashion Design And Production
Apeejay College of Fine Arts, GNDU
Jalandhar, India05.2016
Skills
- SEO (Search Engine Optimization)
- Social Media Marketing
- Social Media Optimization
- Digital Advertising
- Content Marketing
- Email Marketing
- Pay-Per-Click (PPC) Advertising
- Copywriting: Blog posts and Articles
- Google Analytics
- Content Management Systems (CMS)
- Graphic Design: Adobe Photoshop or Canva
- Social Media Advertising
- Wordpress
Languages
English
Native or Bilingual
Hindi
Native or Bilingual
Punjabi
Native or Bilingual
Timeline
MARKETING COORDINATOR / Administrative Assistant
Duggal Mortgages
01.2023 - Current
Social Media Content Creator
Skypod Immigration Consulting
11.2022 - 07.2023
ASSISTANT PROFESSOR IN FASHION DESIGN
Apeejay College of Fine Arts
07.2016 - 12.2021
Business Administration Post Baccalaureate Diploma - Marketing
Capilano University
Bachelor of Design - Fashion Design And Production
Apeejay College of Fine Arts, GNDU
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