Sierra Snider
Los Angeles
Summary
Results-driven PR professional with a proven track record of securing high-impact media coverage and executing strategic brand activations. Expertise in managing dynamic campaigns that enhance consumer engagement and align with brand objectives. Skilled in coordinating events, fostering cross-functional collaborations, and crafting compelling narratives tailored to diverse audiences. Committed to leveraging innovative strategies to elevate brand presence and drive measurable results.
Overview
5
5
years of professional experience
Work History
PR Executive
Helios Worldwide
04.2025 - Current
- Coordinated media and podcast interviews.
- Assisted in preparing award submissions showcasing accomplishments leading to increased recognition within respective industries.
- Supported public relations director with writing, researching and preparation of materials.
- Updating and engaging on CEO's LinkedIn profile.
- Coordinated media events, photo opportunities and press interviews to drive client engagement.
- Helped prepare social media posts and videos.
- Creating influencer lists and conducting outreach.
- Monitored media coverage and compiled reports for analysis.
Senior Account Executive
Coded Agency
03.2023 - 04.2025
- Led strategic PR campaigns by aligning initiatives with industry trends to secure media placements in key publications.
- Organized and executed editorial events, press tours, and talent activations to strengthen brand visibility in competitive entertainment sectors.
- Secured high-profile media placements, enhancing client reputation and market presence.
- Developed compelling press materials for effective brand messaging and increased visibility.
- Cultivated strong client relationships to drive account growth and retention.
- Managed client communications, ensuring alignment with strategic objectives and messaging.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
Account Executive
The deFIANT
01.2022 - 01.2023
- Executed comprehensive press campaigns for fashion and entertainment clients, from managing runway shows and red carpet events to drive brand engagement.
- Coordinated special events, ensuring seamless execution and positive media coverage for clients.
- Generated creative story angles for successful media pitches and secured placements in top-tier publications.
Coordinator/Jr. Account Coordinator
RAGDOLL PR
01.2021 - 01.2022
- Managed PR outreach for fashion, beauty, and lifestyle brands, pitching to editors and securing coverage in entertainment, lifestyle, fashion, and beauty publications.
- Built robust influencer and editor lists generating buzz for product launches and collaborations.
- Coordinated media outreach initiatives to enhance brand visibility and engagement.
- Monitored industry trends and competitor activities to inform strategic planning efforts.
Education
Bachelors of Science - Strategic Communications
Northern Arizona University
Flagstaff, AZ04.2021
Skills
- Social media management
- Brand awareness
- Media relations
- Press release writing
- Influencer outreach
- Teamwork and collaboration
- Reporting
Timeline
PR Executive
Helios Worldwide
04.2025 - Current
Senior Account Executive
Coded Agency
03.2023 - 04.2025
Account Executive
The deFIANT
01.2022 - 01.2023
Coordinator/Jr. Account Coordinator
RAGDOLL PR
01.2021 - 01.2022
Bachelors of Science - Strategic Communications
Northern Arizona University