Sierra Guido-Caputo
North Bay,ON
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Uses a multitude of skills in journalism, business, marketing and public relations.
Overview
10
10
years of professional experience
Work History
Marketing & Communications Coordinator
YMCA North Eastern Ontario
07.2024 - Current
- Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
- Represented organization with media outlets and general public, conveying consistent messages to support objectives and positively spin current events.
- Developed comprehensive marketing plans that aligned with overall business objectives and drove growth in target markets.
- Maintained brand consistency throughout all communications materials, from print collateral to digital assets such as web banners or landing pages.
- Boosted social media presence through engaging content creation and consistent posting schedules.
- Answered general marketing department inquiries by email, or phone.
Business Owner/Operator
Lasting Links
04.2023 - Current
- Trained in the latest trend of Permanent Jewelry, being the first to bring it to Northern Ontario.
- Modified designs to meet client demands.
- Scheduled and set up at pop-up shops all over Northern Ontario.
- Created professionally staged images using special lighting and backgrounds to display pieces attractively.
- Conducted research of seasonal market trends and customer buying preferences.
Business Owner/Operator
Lemon Beauty & Co.
04.2019 - 03.2022
- Put together realistic budgets based upon costs and fees for successfully operating business.
- Kept workspace clean, organized and well-stocked for upcoming appointments.
- Followed strict safety standards to protect clients from injury or infection.
- Used social media platforms to promote salon and services.
- Built strong and lasting rapport with clients through consistent delivery of requested services and exceptional results.
Blog Contributor, Lifestyle writer
Society 19
01.2019 - 09.2019
- Wrote on wide variety of topics with specialties in lifestyle, health, beauty and fashion.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Brainstormed ideas to create useful content.
- Developed and pitched story ideas to editors.
- Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
Blog Contributor, Writer
Designer Swap
01.2016 - 08.2018
- Wrote on wide variety of topics with specialties in lifestyle, health, fashion.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Brainstormed ideas to create useful content for clients.
- Followed company policies and editorial guidelines to craft thorough, well-written content.
Public Relations Intern
ROI Relations
01.2015 - 06.2016
- Tracked and reported on success of campaigns and public relations efforts.
- Maintained and updated media contact lists and databases for ease of access.
- Helped plan and execute private, company, and client events.
- Prepared social media posts and videos with eye for viral content strategies.
Education
Humber College
Toronto, ON05.2020
Colleges Graduate Certificate - Event Management - Event And Exhibit Design
Seneca College of Applied Arts And Technology
North York, ON05.2015
Ontario Colleges Diploma - Fashion Business and Communications
Seneca College
North York, ON05.2014
Skills
- Producing Stories
- Grammatical Skills
- Social Media Engagement
- Social Media Platforms
- SEO
- Word, Excel
- Business Relations
- Public Relations and Marketing
Languages
English
Timeline
Marketing & Communications Coordinator
YMCA North Eastern Ontario
07.2024 - Current
Business Owner/Operator
Lasting Links
04.2023 - Current
Business Owner/Operator
Lemon Beauty & Co.
04.2019 - 03.2022
Blog Contributor, Lifestyle writer
Society 19
01.2019 - 09.2019
Blog Contributor, Writer
Designer Swap
01.2016 - 08.2018
Public Relations Intern
ROI Relations
01.2015 - 06.2016
Humber College
Colleges Graduate Certificate - Event Management - Event And Exhibit Design
Seneca College of Applied Arts And Technology
Ontario Colleges Diploma - Fashion Business and Communications
Seneca College
Similar Profiles
Wanda GibsonWanda Gibson
Fitness Instructor and Personal Trainer at YMCA North Eastern OntarioFitness Instructor and Personal Trainer at YMCA North Eastern Ontario
Sanjai SadasivanSanjai Sadasivan
Settlement Worker at YMCA of North Eastern OntarioSettlement Worker at YMCA of North Eastern Ontario
Haruna MoriHaruna Mori
Aquatic Team Lead at YMCA of Eastern OntarioAquatic Team Lead at YMCA of Eastern Ontario