Sierra B. Syas
Los Angeles
Summary
Results-driven Digital Talent Manager with experience managing celebrities, influencers, and digital creators across brand partnerships, public relations, and theatrical opportunities. Skilled in negotiating influencer campaigns, coordinating partnerships from start to finish, pitching talent directly to brands and casting teams, and helping clients grow their personal brands across social platforms. Strong background in talent development, media outreach, contract negotiation, and relationship management, with experience working on campaigns involving major brands, entertainment projects, and digital media initiatives. Passionate about building long-term opportunities for talent and creating strategic partnerships that drive visibility, engagement, and career growth.
Overview
11
11
years of professional experience
Work History
Digital Talent Manager
Key Talent Management
11.2025 - Current
- Book and coordinate brand partnerships for celebrities and influencers from initial outreach through campaign completion.
- Negotiate influencer and celebrity partnership contracts, ensuring favorable terms, usage rights, deliverables, and clear expectations for all parties.
- Manage day-to-day talent communications and oversee inbound and outbound partnership inquiries.
- Pitch talent directly to brands, agencies, and marketing teams for paid campaigns, ambassadorships, appearances, and digital activations.
- Consult talent on social media growth strategies, audience engagement, branding, and platform expansion.
- Submit talent for theatrical opportunities through casting platforms including Breakdowns and Casting Networks.
- Pitch talent directly to casting directors and production teams for film, television, commercial, and hosting opportunities.
- Develop long-term career strategies focused on expanding talent visibility across entertainment and digital media.
CEO
Brinnaes Beauty Bar
03.2018 - Current
- Created and managed the company website, including online merchandise sales and e-commerce strategies.
- Established a social media presence to build brand awareness and engage with a diverse audience.
- Wrote and distributed press releases, including for high-profile events like a Grammy Award viewing party.
- Formed strategic partnerships with key influencers to expand brand visibility and market reach.
Talent Manager / Public Relations
Volition USA
03.2022 - 10.2025
- Managed a personal roster of 30–40 clients, coordinating talent submissions for various roles through Breakdowns and Casting Networks.
- Used Asana for project management and collaboration, ensuring efficient communication and task delegation.
- Developed and pitched press releases to targeted media outlets to maximize client visibility.
- Negotiated contracts for talent, ensuring favorable terms and clear expectations for all parties.
- Created and implemented strategic career development plans for clients, focusing on short- and long-term goals.
- Provided personalized guidance on branding, image, and career trajectory to enhance marketability and client success.
Public Relations Specialist
Celeb-Works
06.2018 - 05.2024
- Coordinated celebrity publicity events, including Grammy Parties, press releases, and the Scandalous Mother’s Day Brunch.
- Developed collaboration concepts, content, and brand messaging for influencer and celebrity partnerships with brands such as Apryl Wines, Hands of Furey, and Brinnaes Beauty Bar.
- Managed social media accounts, growing followers by 75% through strategic content creation and audience engagement across Instagram and Twitter/X.
- Identified, pitched, and secured editorial and media opportunities while preparing client contracts and ensuring timely follow-up.
- Managed relationships with external PR teams, ensuring accountability and measurable campaign results.
Assistant Talent Agent
Justine Monae Management
12.2019 - 03.2022
- Acted as liaison for clients, handling screenings, appointments, and auditions to ensure smooth communication and scheduling.
- Negotiated contracts for talent, including celebrities and influencers, ensuring favorable terms and protection of client interests.
Artist Manager
02.2017 - 08.2019
- Assisted clients with establishing marketing strategies, including release timelines and asset flow for music releases.
- Leveraged industry connections to generate opportunities for increased exposure and revenue for artists.
- Managed social media accounts, increasing follower base by 75% and driving audience engagement.
- Collaborated with Rap and R&B talent scouts to identify new talent and pitch opportunities.
Executive Assistant
Blue Shield of California
10.2015 - 08.2018
- Coordinated and organized meetings, conferences, and complex calendar schedules for executives, ensuring optimal allocation of time.
- Managed travel and expense reports, providing logistical support for smooth executive operations.
- Created office orders using SAP and organized essential files, contracts, and legal documents.
Education
Bachelor’s Degree - Entertainment Business
Los Angeles Film School
01-2019
Skills
- Talent Management & Development
- Influencer & Celebrity Brand Partnerships
- Contract Negotiation
- Casting Submissions & Talent Pitching
- Public Relations & Media Outreach
- Social Media Strategy & Growth Consulting
- Project Management (Asana, Breakdowns, Casting Networks)
- Client Relationship Management
- Strategic Career Planning & Branding
- Event Coordination & Execution
Websites
Timeline
Digital Talent Manager
Key Talent Management
11.2025 - Current
Talent Manager / Public Relations
Volition USA
03.2022 - 10.2025
Assistant Talent Agent
Justine Monae Management
12.2019 - 03.2022
Public Relations Specialist
Celeb-Works
06.2018 - 05.2024
CEO
Brinnaes Beauty Bar
03.2018 - Current
Artist Manager
02.2017 - 08.2019
Executive Assistant
Blue Shield of California
10.2015 - 08.2018
Bachelor’s Degree - Entertainment Business
Los Angeles Film School