Summary
Overview
Work History
Education
Skills
Timeline
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SIDA JIANG

Coquitlam,BC

Summary

Project manager with 7 years of experience assisting in the development of increased efficiencies within projects. Supports all team members in their activities with effective interpersonal and communication skills. Effective ability to act as a marketing and project manager liaison with the client on projects with proven success at multi-tasking and balancing multiple responsibilities at once. Proven success in all aspects of the ecommerce sector.

Overview

9
9
years of professional experience

Work History

Marketing Optimizations Manager

DFO Global Performance Commerce
11.2021 - 04.2023
  • Managed cross-functional team that developed and optimized premium brand experiences for various clients
  • Strategized marketing and development roadmaps and increased customer retention rate by 40% in a quarter
  • Enhanced product positioning via web analytics and AB testing that increased overall sales by 60% in a quarter
  • Executed customer segmentation and targeted marketing campaigns that increased conversion rate continuously.

Project Manager

DFO Global Performance Commerce
12.2017 - 11.2021
  • Streamlined the frontend development process by creating frameworks and roadmaps, resulting in improved efficiency of project delivery to stakeholders and clients
  • Implemented and acted as Jira admin for scrum and agile based methodologies for software and brand development for cross-team collaboration and transparent project reporting
  • Led market research initiatives and devised data-driven strategies using GA and
  • Tableau for both internal teams and clients, resulting in increased client retention
  • Simultaneously managed and successfully delivered 3 proprietary software projects adhering to SDLC with cross-functional teams within project time scope.

Operations Specialist

DFO Global Performance Commerce
06.2016 - 12.2017
  • Collaborated with agencies and networks to ensure smooth deployment of marketing campaigns
  • Troubleshooted campaign performance downtimes and helped improve the operational process.

Head CSR

CIBC
06.2014 - 04.2016
  • Provided account transaction services to customers and reconciled daily transactions for self and other CSRs on shift
  • Cross-selling mortgage, loan and other investment products to customers.

Education

Bachelor’s Degree - Labor Economics and English

Simon Fraser University

Certified Scrum Master -

Innovel

PMP courses in progress -

PMI

Skills

  • Digital Marketing
  • Project Management
  • Product Strategy and Growth
  • Market Research
  • Scrum/Agile Planning
  • Google Analytics
  • Tableau
  • Atlassian Suite
  • (Jira/Confluence)
  • MS Suite
  • Basic HTML/CSS
  • Market Analysis and AB Testing

Timeline

Marketing Optimizations Manager

DFO Global Performance Commerce
11.2021 - 04.2023

Project Manager

DFO Global Performance Commerce
12.2017 - 11.2021

Operations Specialist

DFO Global Performance Commerce
06.2016 - 12.2017

Head CSR

CIBC
06.2014 - 04.2016

Bachelor’s Degree - Labor Economics and English

Simon Fraser University

Certified Scrum Master -

Innovel

PMP courses in progress -

PMI

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SIDA JIANG