Summary
Overview
Work History
Education
Skills
Languages
Certification
Hobby
Timeline
AssistantManager
Shweta Jindal

Shweta Jindal

Vancouver,BC

Summary

Transitioning from SEO Manager to Digital Marketing Associate, I bring expertise in Google Ads, social media, ad copy, and strategic planning. Certified in Google Digital Marketing and e-commerce, I am a successful Digital Marketing Specialist skilled at planning, executing, and optimizing online marketing strategies. Eager to contribute my diverse skill set and proven track record to drive success in a forward-thinking organization.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Digital Marketing Associate

Adani Wilmar
07.2022 - 09.2023
  • Develop and execute SEO strategies aligned with business goals, including keyword research, competitor analysis, and technical optimizations.
  • Assist in setup, optimization, and monitoring of Google Ads campaigns.
  • Conduct thorough keyword research and provide data-driven recommendations.
  • Create content, engage with the audience, and schedule posts for optimal reach.
  • Collaborate on compelling ad copy.
  • Prepare insightful reports and contribute to data-driven decision-making.
  • Collaborate with cross-functional teams.
  • Use project management tools for task organization.
  • Stay updated on industry trends.
  • Pursue certifications to enhance digital marketing knowledge

Search Manager

Network 18 Media & Investments
10.2021 - 06.2022
  • Enhance news articles with thorough SEO techniques, optimizing headlines, structure, and on-page elements, incorporating technical aspects.
  • Implemented SEO strategy for Indian exam result board products that reduced performance marketing costs by 96%
  • Conduct comprehensive research, identify relevant topics, and strategically incorporate keywords for improved rankings.
  • Stay at the forefront of news industry trends, leveraging technical insights for optimized news coverage.
  • Created and managed landing pages for products
  • Collected and analyzed data to improve strategies

SEO & Youtube Manager

Zee Media Corporation
05.2016 - 10.2021
  • Implemented YouTube SEO for enhanced visibility
  • Conducted extensive keyword research and trend analysis
  • Subscribed increased by 76.45% and Organic views increased by 96.5%
  • Applied structured data markup (schema) for enriched video appearance
  • Enhanced video metadata alignment with SEO best practices
  • Monitored key YouTube metrics for insights and strategy enhancement
  • Managed YouTube CMS, optimizing elements for increased visibility
  • Worked tight deadlines with team or independently and made quick creative editing decisions to maintain high-quality of work

Education

Master of Computer Application - Computer Science

Apeejay Institute of Management & Engineering Tech
India
06.2012

Skills

  • Keyword Research
  • HTML and CSS Knowledge
  • Social Media Marketing
  • Google Ads
  • Search Engine Optimization
  • SEMrush & Ahref Knowledge
  • Team Collaboration
  • Market Research and Analysis
  • Jira & Redmine Agile Knowledge
  • Google Analytics
  • Digital Marketing

Languages

English
Native or Bilingual
Hindi
Native or Bilingual

Certification

  • Google Digital Marketing & E-commerce Professional Certificate
  • HubSpot Academy Social Media Marketing ertificate

Hobby

Cooking Indian veg meals is my happy place. I love trying new dishes with whatever's on hand. It's a fun way to explore flavors and traditions. Whether I'm spicing things up or putting my twist on classics, cooking is my creative outlet. Sharing tasty meals with loved ones is the best part of the journey.

Timeline

Digital Marketing Associate

Adani Wilmar
07.2022 - 09.2023

Search Manager

Network 18 Media & Investments
10.2021 - 06.2022

SEO & Youtube Manager

Zee Media Corporation
05.2016 - 10.2021

Master of Computer Application - Computer Science

Apeejay Institute of Management & Engineering Tech

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Shweta Jindal