Shuyu Wang

Main Project：

The North Face — CRM membership campaign design

Armani Privé — Brand positioning & marketing plan

• Responsible for proposing and conducting business analysis for new projects related to Salesforce and Clienteling at LVMH Group
• Assisting in project planning, and tracking progress throughout the project lifecycle to ensure timely delivery.
• Maintaining close communication with business teams, development teams, and other stakeholders.
• Assisting testing teams in writing test cases and supporting system implementation and user training.

Main projects:

Tiffany & Co. — Digital card (CRM) development and launch

Tiffany & Co. — Total Maintenance Agreement

Chaumet — clienteling proposal

Dior — clienteling proposal

The North Face — Campaign design for loyalty program

• The primary responsibility of the BD lead is to customize and design targeted digital marketing and market operation solutions for the brand.
• Extracting insights from customer data stored in the CRM system and generating weekly, monthly, and yearly reports for Brand to make meticulous adjustments
• Design weekly, monthly Campaigns, and related community engagement initiatives to achieve the brand sales targets.

Main projects：

COS — CRM Retainer

Suntory — Member tagging & CRM revamp

L'Oreal pro — CRM operation plan （to B & to C)

ARC'TERYX — Private domain traffic operation

• As the BD lead, leading the team to achieve departmental annual business targets, winning pitch 7 times
• Responsible for the operations of beauty and FMCG products, undertaking the design, execution, and subsequent operation of brand campaigns.

Main projects：

Make up Forever Cosmetics — Campaign Execution (Co-branding)

TAG Heuer — Membership Center Launch Event

Jo Malone — Membership Center Renovation and Recruitment Event

Jimmy Choo — Christmas (Advent Calendar) Recruitment Event

Massimo Dutti — Annual Membership Festival Event

• Analyzed market trends to identify opportunities for expanding the company''s product offerings and generating additional revenue streams.
• Managed end-to-end product life cycle, resulting in increased market penetration and user adoption rates.
• Managed product rollouts, user training, testing, and internal communications.

Main project：

Bible App IOS

Intube video App IOS