Shuwen Yang
Toronto,ON
Summary
A highly motivated individual experienced in marketing, and communications. Possesses a strong background in developing and executing marketing campaigns and strategies to increase brand awareness. Excellent communication, interpersonal, and organizational skills with the ability to manage numerous projects simultaneously.
Overview
4
4
years of professional experience
Work History
Marketing Specialist
Anji International Inc
12.2021 - 09.2023
- Conducted market research to identify trends, competitive activity, and opportunities for product and service growth
- Designed and implemented promotional materials for print and digital media, contributing to 12% rise in customer engagement
- Assessed and optimized marketing strategies with deep understanding of organizational objectives, market dynamics, and cost considerations, leading to 10% reduction in marketing expenditure while maintaining or improving ROI.
- Updated social media platforms with latest news and corporate details.
Marketing and Operations Intern
GITV
06.2021 - 09.2021
- Managed day-to-day operations of video posts on company's video content channel
- Delivered 10+ customer data pitch decks with campaign reports and deep insights about consumers
- Assist in competitive product data collection and benchmarking; Analyzed 4+ competitors and devised product optimization strategy
- Instrumented 50+ channel features and developed recommendations based on daily hotspots, thus improving track and hits by 13%
NEW MEDIA OPERATIONS INTERN
Yunnan Media Group
07.2019 - 09.2019
- Edited and reviewed 30+ content articles and promoted them on WeChat
- Managed the social campaigns on the public WeChat & Sina Weibo accounts and increased 1000+ followers
- Participated in PR activities such as press conference interviews, compiled interview material and published 5000- word interview draft
- Developed innovative design changes on the website to improve CTR & Bounce rates
Education
Master of Marketing -
Schulich School of Business
Toronto, ON08.2024
Bachelor of Arts - Communication Studies
McMaster University
Hamilton, ON06.2023
Timeline
Marketing Specialist
Anji International Inc
12.2021 - 09.2023
Marketing and Operations Intern
GITV
06.2021 - 09.2021
NEW MEDIA OPERATIONS INTERN
Yunnan Media Group
07.2019 - 09.2019
Master of Marketing -
Schulich School of Business
Bachelor of Arts - Communication Studies
McMaster University
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