Shukry Chuck Azar
San Bruno,CA
Summary
Sales leader with 20+ years of experience driving revenue growth, expanding distribution, and leading high-performing teams in the beverage industry. Proven ability to scale accounts, increase market share, and execute at the “last three feet” through strategic merchandising, pricing, and account development. Strong track record of building win-win partnerships with suppliers and key accounts to deliver measurable business results.
Overview
17
17
years of professional experience
Work History
Field Sales Manager – On Premise
Breakthru Beverage
San Francisco, CA
01.2024 - Current
- Lead and develop 10-person sales team, achieving top revenue performance in Northern California
- Increased territory sales by 300% through targeted account strategy and execution
- Built partnerships with top restaurant groups, tripling revenue across key accounts
- Conduct business reviews to identify growth opportunities and increase share of wallet
Beverage Specialist
Breakthru Beverage
San Francisco, CA
01.2023 - 01.2024
- Opened high-volume accounts including The Warfield, Regency Ballroom, and Academy of Sciences
- Secured placements reaching 50,000–100,000 weekly consumers
- Accelerated distribution through strong buyer relationships and targeted selling
Owner
Market Mayflower & Deli
San Francisco, CA
01.2018 - 01.2023
- Grew alcohol sales through strategic merchandising, promotions, and vendor partnerships
- Managed full P&L, inventory, and pricing strategy to maximize profitability
- Executed in-store campaigns that increased product turnover and margin
- Led daily operations, staffing, and customer experience
State Sales Manager – Pernod Ricard Portfolio
Southern Wine & Spirits
Northern California
01.2009 - 01.2018
- Managed regional sales teams to consistently exceed revenue and distribution targets
- Expanded key account relationships to increase market share and brand visibility
- Partnered cross-functionally to align sales, operations, and supplier strategy
- Implemented KPI tracking and forecasting tools to improve performance and accountability
Skills
- Revenue Growth & Market Expansion
- On/Off-Premise Sales
- Key Account Development
- Team Leadership & Coaching
- Pricing & Merchandising Strategy
- Portfolio Management
- Forecasting & Sales Planning
- Supplier & Customer Relationships
Websites
Accomplishments
- Grew territory revenue from $2.2M to $6M through strategic account expansion and innovation launches
- Increased on-premise sales by 300% in San Francisco market
- Scaled key retail account from $1K to $1M annually through portfolio restructuring
- Developed pricing strategy adopted by major suppliers within 30 days, increasing distribution
Languages
Arabic
Native or Bilingual
Timeline
Field Sales Manager – On Premise
Breakthru Beverage
01.2024 - Current
Beverage Specialist
Breakthru Beverage
01.2023 - 01.2024
Owner
Market Mayflower & Deli
01.2018 - 01.2023
State Sales Manager – Pernod Ricard Portfolio
Southern Wine & Spirits
01.2009 - 01.2018