Shubham Sharma
Summary
Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
7
7
years of professional experience
3
3
Languages
Work History
Marketing Coordinator
Direct Objective Consulting
12.2022 - Current
- Use WordPress to maintain and update websites, ensuring regular content refreshes and blog updates for optimal SEO
- Develop and execute customized social media and email marketing campaigns, aligning with client goals and priorities
- Collaborate with multiple teams to strategize and implement campaigns that connected brand messaging with market demand
- Analyze campaign performance using diverse tools, generating comprehensive reports for strategic decision-making
- Employ robust research methodologies to curate high-quality data, enriching client databases for targeted campaigns and contributing to a 20% uptick in campaign effectiveness.
- Create compelling marketing collateral, including blogs, press releases, and web content, effectively communicating firm values and goals
- Strategically plan and promote virtual events, such as webinars, to engage diverse audiences and expand the client base, resulting in a 35% growth in leads generated.
- Leverage various software tools to manage and optimize data, refining marketing strategies and enhancing client outcomes across channels.
Assistant Manager- Social Media
MyMoneyMantra Fintech Private Ltd.
11.2021 - 08.2022
- Run 2 Paid Ad Campaigns per month on platforms like Facebook, Google, LinkedIn, etc. for relevant industry products
- Collaborate with product teams, banks, and NBFCs 2 times in a month to plan promotional campaigns, generating brand awareness
- Generate PowerPoint presentations encompassing client decks, solution slip-sheets, and internal team presentations.
Social Media Analyst
MyMoneyMantra Fintech Private Ltd.
08.2018 - 11.2021
- Oversee the creation, management, and publication of content across multiple social media platforms
- Work with copywriters and designers to ensure informative and appealing content aligns with corporate communication strategy
- Produce compelling content in various formats (infographics, videos, GIFs, etc.) and oversee multiple communication channels
- Conduct monthly data analysis to identify key trends and channel performance for future social initiatives
- Handle online reputation management, including complaints, reviews, and department-specific communication.
Unit Manager- Product
MyMoneyMantra Fintech Private Ltd.
06.2018 - 08.2018
- Directed a team of sales representatives to meet monthly and quarterly credit card sales objectives nationwide in India.
Senior Executive- Corporate Sales
Naukri.com [Infoedge India Pvt. Ltd.]
05.2017 - 03.2018
- Drive customer success by setting clear goals to enhance proficiency in product functionality, leading to comprehensive understanding of how to effectively utilize Naukri solutions to achieve their objectives.
Offer strategic guidance to optimize product adoption and align solutions with specific workflows of existing customers. - Spearhead establishment and oversight of accounts for key corporate clients, leveraging Enterprise Resource Planning (ERP) systems and Microsoft Dynamics-CRM to streamline operations and maximize efficiency.
- Ensure meticulous maintenance of client databases, including thorough documentation of KYC documents, diligent monitoring of payments, and proactive re-engagement with dormant accounts, resulting in 25% increase in client retention.
- Maintain real-time updates of Daily Sales Reports (DARs) for Naukri solutions, providing invaluable insights for internal stakeholders and contributing to approximately 30% improvement in sales performance.
Education
MSc. Marketing -
John Molson School of Business, Concordia University
Montreal, Quebec, Canada02.2024
Masters of Business Administration (Integrated) -
Birla Institute of Technology, Mesra
India05.2017
High School -
St. Maryʼs Senior Secondary School
India03.2012
Skills
- Search Engine Optimization
- Email Marketing
- Content Management
- Project Management
- Social Media Marketing
- Data Analytics
- Seasonal campaign development
- Campaign Planning
- Detail Oriented
Accomplishments
Direct Objective Consulting
- Assisted to develop the New Website, Direct Objective Consulting
- Contributed to weekly client reporting, ensuring timely updates on key performance metrics.
MyMoneyMantra Fintech Private Limited
- Manage Budget to Achieve Business Goals
- Brand Guidelines
- Defined Brand Guidelines for online/offline branding efforts to be followed throughout organization
- Achieving sales targets through new client acquisition and growing existing client base.
Naukri.com
- Achieving Sales Targets by cross-selling, up-selling and exploring new business markets.
Tools Used
- Microsoft Office
- WordPress
- Google Analytics
- Hootsuite
- Vertical Response
- Microsoft Dynamics-CRM
- Seamless.ai
- Ahrefs
- Grammarly
- Screaming Frog
- Looker Studio
- Hotjar
- Sendible
Certification
- The Fundamentals of Digital Marketing, Marketing
- Social Media Marketing: Strategy and Optimisation, LinkedIn
- Introduction to Data Studio (Looker Studio), Google
- Executive Certificate in Digital Marketing, IIM Kashipur
- The Complete 2024 Web Development Bootcamp, Udemy
- The Ultimate SEO Training 2024 + SEO For Wordpress Websites, Udemy
- Critical Thinking for More Effective Communication, LinkedIn
- Generative AI for Digital Marketers - Project Management Institute (PMI)®, LinkedIn
- Google Analytics 4 (GA4) Essential Training, LinkedIn
- Problem-Solving Techniques - Project Management Institute (PMI)®, LinkedIn
Publications
- Repetitive Financial Ads on Social Media Shape Next-Gen Future Financial Experience: Why Financial Experts Should be Alert?
- Competitive Benchmarking and Consumer Behaviour of Idea Cellular Limited
- Analysis of Various Marketing Strategies for Bio Fertilizers
Csr Activities
- Sankalptaru Foundation, Organiser
- Aarushi Girl Shelter, Organiser
- Rotatory Blood Bank, Volunteer
Languages
English
Full Professional
Hindi
Native or Bilingual
French
Elementary
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Company CultureWork-life balanceCareer advancementFlexible work hoursTimeline
Marketing Coordinator
Direct Objective Consulting
12.2022 - Current
Assistant Manager- Social Media
MyMoneyMantra Fintech Private Ltd.
11.2021 - 08.2022
Social Media Analyst
MyMoneyMantra Fintech Private Ltd.
08.2018 - 11.2021
Unit Manager- Product
MyMoneyMantra Fintech Private Ltd.
06.2018 - 08.2018
Senior Executive- Corporate Sales
Naukri.com [Infoedge India Pvt. Ltd.]
05.2017 - 03.2018
MSc. Marketing -
John Molson School of Business, Concordia University
Masters of Business Administration (Integrated) -
Birla Institute of Technology, Mesra
High School -
St. Maryʼs Senior Secondary School
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